Postings Guidelines
Google My Business
- Post once per week
- Posts should be around 150 words
- An image is very important for GMB and must be at least 400 pixels wide and 300 pixels tall
- Multiple images should be added to each post
- Include a button with a link to website 100% of the time
- Post once per week on feed
- Post 2 FB stories per week
- 2-4 sentences
- Include link to website 90% of the time
- Add image if it doesn’t pull from the link
- Add organic videos and post with a caption (do not re-post your YouTube videos to Facebook)
- Only cross share one to IG per week
- Create different content for Facebook and Instagram
- Post once per week
- 280 character limit
- Include 3 hashtags
- Include link to website 80% of the time
- Add image to 70% of posts
- Post once per week on feed
- Include 2-3 sentences in the caption with hashtags
- Post 3-4 stories per day
- One interactive story per week
- Include up to 10 hashtags with three geographical related, 3 custom and 3 about the post
- The image is the most important part of an Instagram post
- To increase followers- follow others; like 3 Posts and they will follow you.
- Before and After Photos work really well for the Aesthetics Industry
- High Contrast posts do better (ie Light colors do better than Dark and Warmer tones do better than Cool tones)
- Use Instagram for short sneak peek videos from your website where they can find the full length YouTube videos embedded on your website
Personal LinkedIn Page
- Post once per week
- 2-3 sentences
- Include link to website 100% of the time
- Add image if it doesn’t pull from the link
LinkedIn Company Page
- Post twice per month
- 1-2 sentences
- Include link to website 100% of the time
- Add image if it doesn’t pull from the link
- Pin 20 pins per month
- Post twice per month
- 1-2 sentences
- Include link to website 100% of the time
- Add image
- Pin blogs, images and BA’s
YouTube
- Each video should be about 1-3 minutes in length
- Write long, detailed descriptions for each video, include a citation and call-to-action.
- Add 10 keywords tags to each video
- Embed video on your website and share videos on social media