Blog

For many aesthetic plastic surgeons, the past few quarters have been challenging as they navigate a noticeable decline in patient inquiries. Reports from practices across the industry indicate a growing trend: potential patients are taking significantly longer to make buying decisions. This shift highlights a critical need for a solid follow-up process—an area where many […]

Did you know that 90% of people on Instagram follow at least one business? This staggering statistic highlights the platform’s immense potential for connecting with audiences and building meaningful relationships. For aesthetic plastic surgery practices, Instagram isn’t just another social media platform; it’s a dynamic tool for showcasing expertise, building trust, and driving consultations. As […]

Did you know that nearly 40% of Gen Z prefer using TikTok for search over Google? According to Nieman Lab, this shift in search behavior is significant, prompting Google to incorporate more video content into its search results, including TikTok posts. This trend is reshaping how information is consumed and discovered, even within the plastic […]

Congratulations on your recent award! It’s a fantastic achievement, and now that you’ve given yourself a well-deserved pat on the back, it’s time to share the excitement with the world. Leveraging your latest accolade can significantly boost your practice’s visibility and ignite enthusiasm about your award-winning aesthetic team.  To help you make the most of […]

In the fast-paced world of plastic surgery marketing, effective resource allocation is essential for achieving optimal results and positioning your practice in front of the competition. From personnel to time and budget, every resource must be utilized strategically to ensure operational excellence and drive business success. As a former Practice Administrator for an 8 figure […]

In the competitive landscape of plastic surgery, successful practices understand the importance of aligning marketing efforts with sales strategies to drive conversions and achieve sustainable growth. By fostering collaboration between marketing and sales teams, aesthetic surgery practices can maximize their impact, attract more qualified leads, and ultimately increase conversion rates. As a former practice administrator […]

In today’s digital landscape, online reviews hold immense influence, and Google stands tall as the gatekeeper of consumer opinion. With a staggering 86% of the search engine market share and hosting an impressive 73% of all online business reviews, Google reviews aren’t just a luxury—they’re a necessity for plastic surgery practices looking to thrive in […]

Every plastic surgery practice that wants to compete at a high level needs to work with a top marketing agency to maximize their potential. Marketing agencies can boost your ROI and improve your business campaigns to yield better results. As these agencies look to implement new marketing strategies to grow your business, a few actions […]

In the plastic surgery industry, patient reviews have become the cornerstone for shaping public perception and influencing potential patients’ decisions. However, as crucial as these reviews are, they come with their own set of complexities and biases. For aesthetic practices, there are five key points that plastic surgeons need to keep in mind to make […]

Social proof is the secret sauce to marketing your aesthetic practice. From ratings and reviews to user-generated content (UGC) and before and after photos, we’re breaking down how the best aesthetic marketing is done through social proof. What is Social Proof in aesthetic marketing? Introduced by psychologist Robert Cialdini in 1984, social proof is a […]