Why Social Proof is The Key to Marketing
Social proof is the secret sauce to marketing your aesthetic practice. From ratings and reviews to user-generated content (UGC) and before and after photos, we’re breaking down how the best aesthetic marketing is done through social proof. What is social proof in aesthetic marketing? Introduced by psychologist Robert Cialdini in 1984, social proof is a …
Mastering the Art of Retention Marketing: Proven Strategies
While most marketing strategies focus on getting new clients into the practice, they miss one of the most effective ways to grow your bottom line which is implementing dedicated strategies to retain and nurture current clients. While retention marketing might seem like a trendy term, it holds paramount significance for the growth and longevity of …
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Achieving Success Together: Why Outsourcing Digital Marketing Is a Smart Move
Surgeons and practice owners frequently find themselves at a crossroads when deciding whether to manage various aspects of their medical practice in-house or to delegate tasks to external vendors. The decision to run aspects of a medical practice in-house or to outsource is multi-faceted and goes beyond cost considerations. While cost is undoubtedly a pivotal …
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Social Media & Reviews – The Magic Combination in Aesthetic Marketing
We don’t need to tell you that everyone checks reviews these days — whether they’re looking for a plastic surgeon or an electrician. For this reason, reviews can influence your potential patients through social proof while also dramatically affecting your bottom line. In fact, a Harvard study found that a 1-star increase in review score …
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Maximizing Conversion Opportunities: 5 Reasons Why Live Chat Should Be on Your Website
In the fiercely competitive online landscape, converting website visitors into patients is a top priority for most plastic surgery practices. To maximize conversion opportunities, it’s essential to provide seamless, personalized, and convenient user experiences. One powerful tool that can significantly enhance your website’s conversion rate is 24/7 managed live chat. Having live chat on your …
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Maximizing Returns and Minimizing Risk: The Power of Diversification in Digital Marketing
In the world of investments, asset allocation is a fundamental decision that all investors and business owners must make. It involves determining how to allocate their resources to different investment avenues, taking into account factors such as expected returns, potential volatility, and risk appetite. Similarly, when it comes to marketing strategies, the power of diversification …
6 Steps to Developing & Keeping a High Performance Aesthetics Team
In the world of aesthetics, establishing a high-performing team is paramount to achieving success. Without the right individuals working together, with a common mindset, your practice will never truly reach its full potential. Each member of the team, whether they’re a full-time nurse or the friendly voice answering the phone, plays a crucial role in …
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The 4 Pieces of Content Every Successful Website Should Have
A website is more than just a static online presence. It’s a living, breathing marketing tool that requires continuous effort to stay relevant and effective. To maximize its potential, a website must be regularly updated with fresh, high-quality content that meets a high standard of creativity and reliability. This means creating content that resonates with …
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Invest in Marketing or Risk Losing Market Share
Our team has been investing marketing dollars in the aesthetic industry for over 10 years. Having the drive to open a practice starts with a vision but marketing is what keeps the business thriving and can even underpin its growth. Some doctors believe that marketing is a scam, an optional extra, or even something that …
5 Proven Reasons to Publish and Share a Monthly Blog in 2023
Do you want search engines like Google and more importantly potential patients to see your website? Then creating new content for your website on a monthly basis should be an ongoing aspect of your marketing plan. Your plastic surgery blog is one of the most important tools you have at your disposal to expand your …
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