Blog

rsw 1280 9

10 Content Ideas for Your Social Media Strategy

What is the relationship between content marketing and social media? Social media marketing is not just about having an Instagram profile. It is about educating, entertaining, and engaging with your individual audience. You can answer questions about popular procedures, share a patient’s journey or provide behind the scenes on your life and practice. Social media …

10 Content Ideas for Your Social Media Strategy Read More »

rsw 1280 10

How to Market Your Practice During the Soft Season

Every type of business is impacted by the simple economics of supply and demand, including the aesthetics industry. Summer bodies are made in the winter, so usually, summertime and the back-to-school rush can be a headwind to plastic surgeons. But, just because it tends to be slower during these times does not mean you or …

How to Market Your Practice During the Soft Season Read More »

rsw 540 1

How to Use Co-Op Dollars to Maximize Your Marketing Budget

First, let’s start with what is Cooperative (co-op) Advertising? It’s when a manufacturer of a brand or product pays for a portion or all of an advertisement that includes both the vendor brand and your practice’s brand. Co-op advertising can range from tv ads, magazines, billboards, pay-per-click, websites, social media and anything else the vendor …

How to Use Co-Op Dollars to Maximize Your Marketing Budget Read More »

rsw 1280 11

5 Ways To Improve Your Before and After Photo Gallery

For most, if not all practices the most viewed section of their website is the before and after photo gallery. Your patients’ results are an important tool in your marketing armamentarium that needs to be leveraged in order to drive real practice growth. As your practice grows and evolves, your photo gallery is a visual …

5 Ways To Improve Your Before and After Photo Gallery Read More »

rsw 1280 12

10 Tips to Being a “Happy” Plastic Surgeon in 2021

Plastic surgeons are an interesting group. They are some of the most driven and creative people in the world combining art, science and business on a daily basis. With many of them being “Super Type A” personalities it’s no wonder why so many plastic surgeons struggle with running their practice while maintaining a sense of …

10 Tips to Being a “Happy” Plastic Surgeon in 2021 Read More »

rsw 1280 13

Why Having a Blog On Your Plastic Surgery Website Is Essential

As your plastic surgery practice’s marketing plan continues to evolve over the years, one constant is the ongoing process of creating new content. You might think blogs are nothing special because everyone has one, but blogging can be a valuable aspect of your online marketing plan. It is a provenly effective way to build brand …

Why Having a Blog On Your Plastic Surgery Website Is Essential Read More »

rsw 1280 14

5 Ways to Create a Seamless Patient Experience

Your patient’s experience should be the key focus of your practice! When your patient has an overall great experience, they will be loyal, get more treatments, and tell their friends and family about your practice. The truth is even if someone loves your work, one bad experience could lead to a negative outcome such as …

5 Ways to Create a Seamless Patient Experience Read More »

rsw 1280 15

How to Use Instagram to Grow Your Practice in 2021

Did you know 90% of people on Instagram follow a business? Instagram is one of the most popular social media platforms for plastic surgery, and if you are not using it to your advantage in 2021 your practice is missing out on a plethora of opportunities! So how can you capture the attention of prospective …

How to Use Instagram to Grow Your Practice in 2021 Read More »

rsw 1280 16

Make Sure Your Practice Focuses on These 3 Marketing Components

The customer experience is one of the most valuable aspects of most companies. From the moment a prospective patient calls your practice to them leaving a 5-star review, every touchpoint is an opportunity to show how impressively your business is run. Customers are looking for great experiences and quality results and this starts with the …

Make Sure Your Practice Focuses on These 3 Marketing Components Read More »

MDIM Blog

6 Consumer Trends That Will Drive Practice Growth Next Year

It has been a challenging year, to say the least, but luckily the aesthetic industry has seen strong demand throughout most of the year! The biggest takeaway we have from this year is that being adaptive is critical to sustaining and growing a medical practice. Seeing where and when to pivot enabled us to help …

6 Consumer Trends That Will Drive Practice Growth Next Year Read More »

logo

Contact Us Today

*All indicated fields must be completed.

OUR LOCATION
CONTACT US

Accessibility Toolbar