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In the plastic surgery industry, patient reviews have become the cornerstone for shaping public perception and influencing potential patients’ decisions. However, as crucial as these reviews are, they come with their own set of complexities and biases. For aesthetic practices, there are five key points that plastic surgeons need to keep in mind to make […]

Social proof is the secret sauce to marketing your aesthetic practice. From ratings and reviews to user-generated content (UGC) and before and after photos, we’re breaking down how the best aesthetic marketing is done through social proof. What is Social Proof in aesthetic marketing? Introduced by psychologist Robert Cialdini in 1984, social proof is a […]

While most marketing strategies focus on getting new clients into the practice, they miss one of the most effective ways to grow your bottom line which is implementing dedicated strategies to retain and nurture current clients. While retention marketing might seem like a trendy term, it holds paramount significance for the growth and longevity of […]

Surgeons and practice owners frequently find themselves at a crossroads when deciding whether to manage various aspects of their medical practice in-house or to delegate tasks to external vendors. The decision to run aspects of a medical practice in-house or to outsource is multi-faceted and goes beyond cost considerations. While cost is undoubtedly a pivotal […]

We don’t need to tell you that everyone checks reviews these days — whether they’re looking for a plastic surgeon or an electrician. For this reason, reviews can influence your potential patients through social proof while also dramatically affecting your bottom line. In fact, a Harvard study found that a 1-star increase in review score […]

In the fiercely competitive online landscape, converting website visitors into patients is a top priority for most plastic surgery practices. To maximize conversion opportunities, it’s essential to provide seamless, personalized, and convenient user experiences. One powerful tool that can significantly enhance your website’s conversion rate is 24/7 managed live chat. Having live chat on your […]

In the world of investments, asset allocation is a fundamental decision that all investors and business owners must make. It involves determining how to allocate their resources to different investment avenues, taking into account factors such as expected returns, potential volatility, and risk appetite. Similarly, when it comes to marketing strategies, the power of diversification […]

In the world of aesthetics, establishing a high-performing team is paramount to achieving success. Without the right individuals working together, with a common mindset, your practice will never truly reach its full potential. Each member of the team, whether they’re a full-time nurse or the friendly voice answering the phone, plays a crucial role in […]

A website is more than just a static online presence. It’s a living, breathing marketing tool that requires continuous effort to stay relevant and effective. To maximize its potential, a website must be regularly updated with fresh, high-quality content that meets a high standard of creativity and reliability. This means creating content that resonates with […]

Our team has been investing marketing dollars in the aesthetic industry for over 10 years. Having the drive to open a practice starts with a vision but marketing is what keeps the business thriving and can even underpin its growth. Some doctors believe that marketing is a scam, an optional extra, or even something that […]