Blog

Plastic surgeons are an interesting group. They are some of the most driven and creative people in the world combining art, science and business on a daily basis. With many of them being “Super Type A” personalities it’s no wonder why so many plastic surgeons struggle with running their practice while maintaining a sense of […]

As your plastic surgery practice’s marketing plan continues to evolve over the years, one constant is the ongoing process of creating new content. You might think blogs are nothing special because everyone has one, but blogging can be a valuable aspect of your online marketing plan. It is a provenly effective way to build brand […]

Your patient’s experience should be the key focus of your practice! When your patient has an overall great experience, they will be loyal, get more treatments, and tell their friends and family about your practice. The truth is even if someone loves your work, one bad experience could lead to a negative outcome such as […]

Did you know 90% of people on Instagram follow a business? Instagram is one of the most popular social media platforms for plastic surgery, and if you are not using it to your advantage in 2021 your practice is missing out on a plethora of opportunities! So how can you capture the attention of prospective […]

The customer experience is one of the most valuable aspects of most companies. From the moment a prospective patient calls your practice to them leaving a 5-star review, every touchpoint is an opportunity to show how impressively your business is run. Customers are looking for great experiences and quality results and this starts with the […]

It has been a challenging year, to say the least, but luckily the aesthetic industry has seen strong demand throughout most of the year! The biggest takeaway we have from this year is that being adaptive is critical to sustaining and growing a medical practice. Seeing where and when to pivot enabled us to help […]

As successful plastic surgeons’ assets grow into the millions, many will look to work with a financial advisor to help allocate their capital resources effectively, in order to maximize their time and return on investment and the smartest business leaders in the world, all work with coaches and advisors to help them maximize the most […]

You have heard that reviews are an important aspect of acquiring new clients and differentiating your practice from the competition. But did you know Google and other platforms are reading reviews and using that information to rank your Google My Business listing and your website on their organic search results? MDIM has helped several practices […]

Two-way texting has become more than just a luxury for healthcare offices…patients expect it. And if you’re not able to meet that expectation in the “COVID world,” patients will find a provider who can. Did you know that the average adult spends about 23 hours a week texting?! And the open rate is over 95%! […]

As an established digital marketing agency with over 10 years of experience in the aesthetic industry, we have created over 100,000 leads for both surgical and non-surgical procedures. Unfortunately, many of those leads will never convert into a consultation or paying client without a sound follow-up system in place that every team member understands and […]