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Training your team should be one of the top priorities of your practice, right next to patient safety, and providing a great customer experience. Part of developing a great plastic surgery practice is building a strong team around the plastic surgeon so they can make him or her more efficient and more profitable. In order …

5 Ways to Provide Ongoing Training to Your Team Read More »

The old adage holds true, seeing is believing, especially in the world of cosmetic surgery. A before and after image can say as much or more than multiple lines of text. With aesthetic procedures, photographs are what draw in prospective patients, creating a level of trust and sparking their desire to achieve a similar result. …

The Power of Visualization: Before and After Images Read More »

Video marketing is exactly what it sounds like: using short animated clips to promote your practice and entice new patients. While video helped make YouTube the second largest search engine on the web, it is no longer the only place to find this type of content. With the rise of social media, like Instagram and …

Why Video Marketing Should Be Required in 2020 Read More »

You may find some of 2020’s reputation management statistics surprising. More than 90% of consumers report that their buying decisions, including their choices in healthcare, are swayed by online reviews and over 87% admit they comparison-shop ratings before setting an appointment with a medical professional. What you should take-away from these stats is simple: the …

5 Real Strategies for Acquiring More 5-Star Reviews Read More »

Congratulations on your recent award! Now that you’ve given yourself a pat on the back, it’s time to spread the word about your latest accolade. Almost any honor can make a great way to increase visibility for your practice and spark enthusiasm around your award-winning aesthetic team. MD Internet Marketing has ten suggestions that can …

10 Ways to Maximize Your Recent Award Read More »

The Business of Plastic Surgery: Navigating a Successful Career 2nd Edition was released in September of last year. A follow-up to the bestselling 2010 edition, this revised edition includes a plethora of new information and updated data. MD Internet Marketing has had the pleasure of working with both amazing authors, Joshua M. Korman, MD, FACS, …

The Business of Plastic Surgery: Navigating a Successful Career Read More »

As the year comes to an end, now is a great time to review what has been successful for your practice and what did not work so well. That way, before going into 2020, you know where to direct your focus and your resources. Remember, things can change swiftly in the aesthetics industry. To stay …

It’s December and That Means it is Time for Your Annual Check-Up Read More »

Google provides some of the most valuable tools available to help grow your practice and we highly recommend you take the time to learn about what products and programs the top practices in the country are using to grow their medical practices. Google is impacting most of the small and large business at this time …

5 Google Products Your Practice Should Be Using Read More »

Whether your aesthetic practice is the oldest in the city, or you have just opened your cosmetic surgery office, an online presence is vital to adding new patients and growing your practice. Social media is an innovative marketing tool that spreads your brand’s message and keeps your practice in front of both potential and current …

Acquire More Customers with This 6-Step Social Media Plan Read More »

The idea of reputation management may bring to mind the unwanted task of addressing bad press or messy online reviews. However, reputation marketing is so much more. The idea is to proactively build your reputation through the acquisition of an increasing number of positive reviews. In our digital age, established patients have a massive influence …

10 Recommendations to Reputation Marketing Read More »