Blog

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5 Ways to Create a Seamless Patient Experience

Your patient’s experience should be the key focus of your practice! When your patient has an overall great experience, they will be loyal, get more treatments, and tell their friends and family about your practice. The truth is even if someone loves your work, one bad experience could lead to a negative outcome such as …

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How to Use Instagram to Grow Your Practice in 2021

Did you know 90% of people on Instagram follow a business? Instagram is one of the most popular social media platforms for plastic surgery, and if you are not using it to your advantage in 2021 your practice is missing out on a plethora of opportunities! So how can you capture the attention of prospective …

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Make Sure Your Practice Focuses on These 3 Marketing Components

The customer experience is one of the most valuable aspects of most companies. From the moment a prospective patient calls your practice to them leaving a 5-star review, every touchpoint is an opportunity to show how impressively your business is run. Customers are looking for great experiences and quality results and this starts with the …

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MDIM Blog

6 Consumer Trends That Will Drive Practice Growth Next Year

It has been a challenging year, to say the least, but luckily the aesthetic industry has seen strong demand throughout most of the year! The biggest takeaway we have from this year is that being adaptive is critical to sustaining and growing a medical practice. Seeing where and when to pivot enabled us to help …

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How to Manage & Control Your Digital Marketing Portfolio

As successful plastic surgeons’ assets grow into the millions, many will look to work with a financial advisor to help allocate their capital resources effectively, in order to maximize their time and return on investment and the smartest business leaders in the world, all work with coaches and advisors to help them maximize the most …

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How Google Reviews Will Help Your Website Rank

You have heard that reviews are an important aspect of acquiring new clients and differentiating your practice from the competition. But did you know Google and other platforms are reading reviews and using that information to rank your Google My Business listing and your website on their organic search results? MDIM has helped several practices …

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The Benefits of Text Messaging in 2020 & Beyond

Two-way texting has become more than just a luxury for healthcare offices…patients expect it. And if you’re not able to meet that expectation in the “COVID world,” patients will find a provider who can. Did you know that the average adult spends about 23 hours a week texting?! And the open rate is over 95%! …

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How to Create and Optimize Your Practice’s Follow-Up Strategy

As an established digital marketing agency with over 10 years of experience in the aesthetic industry, we have created over 100,000 leads for both surgical and non-surgical procedures. Unfortunately, many of those leads will never convert into a consultation or paying client without a sound follow-up system in place that every team member understands and …

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5 Reasons to Add Live Chat to Your Website

Quality customer service is one of the most important aspects to have in your practice. And giving both new clients and existing patients different ways to communicate with the practice can help you create the best possible patient experience. Creating a great experience by having effective communication in the digital age is a valuable asset …

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5 Ways to Provide Ongoing Training to Your Team

Training your team should be one of the top priorities of your practice, right next to patient safety, and providing a great customer experience. Part of developing a great plastic surgery practice is building a strong team around the plastic surgeon so they can make him or her more efficient and more profitable. In order …

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