5 Proven Reasons to Publish and Share a Monthly Blog in 2023

Do you want search engines like Google and more importantly potential patients to see your website? 

Then creating new content for your website on a monthly basis should be an ongoing aspect of your marketing plan. 

Your plastic surgery blog is one of the most important tools you have at your disposal to expand your business, attract new patients, and establish yourself as a thought leader in the industry. By creating high-quality, informative and engaging content that resonates with your target audience, you can position yourself as the local expert. 

Being informative, staying current and sharing your unique insights on aesthetic industry news and trends, can affirm your position and your practice as a thought leader and source of expertise. This can help you attract new patients who are interested in staying informed about the latest developments in aesthetics and can reassure current clients you are on trend and knowledgeable. Blogging can help establish trust and create a sense of community around your practice, which can lead to greater patient loyalty, increased word-of-mouth referrals and more website traffic.

Let’s Dig into Why Your Aesthetic Practice Should be Blogging 

  1. Choosing a Trending Monthly Topic 

Choosing a topic can appear difficult but it’s a lot easier than you think. There is no need to reinvent the wheel, you can rewrite a current blog based on your beliefs and viewpoints. Or take a look into The Aesthetic Society’s 2021 annual report which was released in spring 2022. Any procedure with double digit increases year-over-year should be solid and interesting topics that are worth creating content around like Breast Implant Replacement or Breast Implant Removal. Once you know the topic, create an editorial calendar by simply listing all the topics that you wish to promote over the course of 2023. Then, pinpoint the timing for your blogs with these topics. We highly recommend you create topics that are already trending like awareness days; for instance, spotlight laser treatments and skin care in April when Rosacea Awareness Month is underway.

  1. Position Your Practice as a KOL (Key Opinion Leader) 

Blogging allows you to crank the propaganda machine and as you will position the content in a way that would benefit your practice and patients. If you don’t offer Facelift but do offer Ulthera maybe write a blog about Who is a Great Candidate for a Non-Surgical Facelift. Your blog can be an amazing resource for diving deep into a specific topic and provide insights that would not be available on a procedure page. The blog should have about 5 internal links on it, directing potential clients to other relevant pages on the site. By explaining more about a specific procedure or depicting the information in a different format can give you the opportunity to distinguish your practice as a knowledge provider of a specific service.  

  1. Blog Writing is Getting Easier

As a medical aesthetics practice, you want to establish yourself as a trusted resource for existing and potential clients, and a well-curated blog is a great way to do that. With the recent advent of new tools like Answer the Public, ChatGpt or CopyAI, there are now tools available that will help you both create topics and create the actual text of the blog. You can enter a topic into ChatGPT and it will provide you a lot of direction to complete the creation process. In addition most SEO companies include a blog with the website that features regularly updated content, covering everything from informational posts about some of the lesser-known, more complex services you offer, along with helpful posts that speak to customers about actual issues like “What fees are included in Breast Augmentation Surgery?” and “The Benefits of Using Professional Skin Care Every Day.” Their approach to offering up useful content before clients even walk through the door can help establish your practice as an authority on beauty and wellness – and may even introduce existing clients to a treatment they didn’t know they wanted.

  1. Blogging Can Increase Patient Satisfaction 

By emphasizing the benefits of these treatments and the advancements in technology and research on your blog, you can help to educate your audience and encourage them to take the next step in enhancing their appearance. Adding additional content aside from text can help increase the knowledge and understanding of a particular procedure. Anything from before and after images to related videos to infographics can be added to the blog to help increase the value to your potential patients.  

  1. Sharing Your Blog 

Optimizing your blog for search engines can also help you attract new patients by improving your visibility in the search engine results. Then share your blog across multiple platforms, using an omnichannel approach to help promote your content. It’s not about just promoting your content for Google. We use stories on Instagram and tell people to swipe up to read our blog posts and share it on Twitter, Linkedin and Google My Business to name a few opportunities. Links are extremely valuable. When you post on Facebook, LinkedIn, Instagram or YouTube, always link back to your blog posts. Why? It gets you more traffic. There’s nothing wrong with that. But with your blog content if you want people to come back to your site, post a link. It’s simple. It’s easy. Even though these platforms want you to keep people on there every once in a while, putting a blog post link in there helps drive more traffic. By using relevant keywords and phrases in your blog posts, you can increase the likelihood that potential patients will find your website when searching for related topics.

With people spending more time on social media and video calls, they may have become more self-conscious about their appearance, leading to an increase in demand for cosmetic procedures to help improve their look on camera. This trend is driven not only by social media, but also by a growing awareness of the benefits of self-improvement and a desire to look and feel their best, both on-and offline. Having an updated blog on your website has proven to show value to both clients and the search engines. To learn how you can improve your website’s visibility, we invite you to contact our experienced team at MD Internet Marketing!


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