Every year, the plastic surgery community comes together for one of the industry’s most anticipated events: Plastic Surgery The Meeting (PSTM), hosted by the American Society of Plastic Surgeons® (ASPS). In 2026, the meeting comes to Houston, Texas, bringing together plastic surgeons, residents, industry leaders, and exhibitors from around the world to exchange ideas, explore […]
Plastic Surgery The Meeting 2026: What to Expect Read More »
Most plastic surgeons don’t expect to find relevant marketing advice in something written nearly 2,000 years ago. Yet Marcus Aurelius’ Meditations offers timeless lessons that apply remarkably well to growing an aesthetic practice in today’s digital world. In an environment filled with constant change, conflicting opinions, fake news, AI-generated slop, new technology, and actual real-life
What Marcus Aurelius Can Teach Plastic Surgeons About Building a Thriving Practice Read More »
There was a time when plastic surgeons could grow a practice through referrals, print advertising, local networking, and reputation alone. Those things still matter. In aesthetic medicine, trust will always be one of the most valuable assets a surgeon can build. But the way patients choose a plastic surgeon has fundamentally changed. Today’s patient journey
How Aesthetic Plastic Surgeons Are Winning in Crowded Markets with Digital Visibility Read More »
No matter how successful your current marketing program may be, there is always room for improvement. The aesthetic industry is evolving faster than ever, and in today’s digital landscape, new technologies, platforms, and patient behaviors are constantly changing how plastic surgery practices attract and convert patients. Fortunately, there are more innovative marketing tools, data platforms,
Is it Time to Upgrade Your Marketing Program? Read More »
In today’s aesthetic market, attention is everywhere but trust is limited. Patients are no longer making decisions based solely on your website, credentials, or before-and-after photos. They’re looking for real validation from real people. That’s where social proof comes in. While influencer marketing gets a lot of attention, the most effective and most overlooked strategy is leveraging your
How Patient Social Proof Drives Growth for Aesthetic Practices Read More »
Did you know that nearly 40% of Gen Z prefer using TikTok for search over Google? According to Nieman Lab, this shift in search behavior is significant, prompting Google to incorporate more video content into its search results, including TikTok posts. This trend is reshaping how information is consumed and discovered, even within the plastic
Embrace Video and TikTok: The New Frontier in Plastic Surgery Marketing Read More »
Congratulations on your recent award! It’s a fantastic achievement, and now that you’ve given yourself a well-deserved pat on the back, it’s time to share the excitement with the world. Leveraging your latest accolade can significantly boost your practice’s visibility and ignite enthusiasm about your award-winning aesthetic team. To help you make the most of
10 Ways to Maximize Your Recent Award Read More »
In the competitive landscape of plastic surgery, successful practices understand the importance of aligning marketing efforts with sales strategies to drive conversions and achieve sustainable growth. By fostering collaboration between marketing and sales teams, aesthetic surgery practices can maximize their impact, attract more qualified leads, and ultimately increase conversion rates. As a former practice administrator
Plastic Surgery Marketing and Sales: A Unified Approach to Boost Conversion Rates Read More »
In the plastic surgery industry, patient reviews have become the cornerstone for shaping public perception and influencing potential patients’ decisions. However, as crucial as these reviews are, they come with their own set of complexities and biases. For aesthetic practices, there are five key points that plastic surgeons need to keep in mind to make
How Patient Reviews Impact Your Public Perception Read More »
In the fiercely competitive online landscape, converting website visitors into patients is a top priority for most plastic surgery practices. To maximize conversion opportunities, it’s essential to provide seamless, personalized, and convenient user experiences. One powerful tool that can significantly enhance your website’s conversion rate is 24/7 managed live chat. Having live chat on your
Maximizing Conversion Opportunities: 5 Reasons Why Live Chat Should Be on Your Website Read More »
