In the world of investments, asset allocation is a fundamental decision that all investors and business owners must make. It involves determining how to allocate their resources to different investment avenues, taking into account factors such as expected returns, potential volatility, and risk appetite. Similarly, when it comes to marketing strategies, the power of diversification …
A website is more than just a static online presence. It’s a living, breathing marketing tool that requires continuous effort to stay relevant and effective. To maximize its potential, a website must be regularly updated with fresh, high-quality content that meets a high standard of creativity and reliability. This means creating content that resonates with …
The 4 Pieces of Content Every Successful Website Should Have Read More »
Our team has been investing marketing dollars in the aesthetic industry for over 10 years. Having the drive to open a practice starts with a vision but marketing is what keeps the business thriving and can even underpin its growth. Some doctors believe that marketing is a scam, an optional extra, or even something that …
Do you want search engines like Google and more importantly potential patients to see your website? Then creating new content for your website on a monthly basis should be an ongoing aspect of your marketing plan. Your plastic surgery blog is one of the most important tools you have at your disposal to expand your …
5 Proven Reasons to Publish and Share a Monthly Blog in 2023 Read More »
After 15 years in the aesthetic industry, we have seen a tremendous amount of growth and have experienced changes in almost every aspect of the patient experience and marketing strategies. At MD Internet Marketing, we are dedicated to helping aesthetic surgeons optimize their online presence and overall digital marketing strategy. In pursuit of this goal, …
2023 Top Digital Marketing Trends in the Aesthetics Industry Read More »
Competition continues to increase in the Medical Aesthetics industry, and challenges seem to arise from every corner. The need for developing a sound marketing strategy is not something to contemplate but a requirement to be successful. Before you start creating your marketing strategy to grow your practice, the first thing you want to do is …
Does your cosmetic surgery practice have a yearly marketing budget based on projected revenue? We have helped dozens of plastic surgeons create or update marketing budgets to help guide the overall marketing plan. The marketing budget is a critical aspect to your marketing plan and should be set annually based on expected revenues and evaluated …
Now that 2022 is off and running, it’s time to start implementing the strategic plans needed to reach your practice goals. For those practices that have yet to set their 2022 goals, we at MD Internet Marketing encourage you to review your 2021 metrics and set your expectations for growth and success before the end …
What’s one of the biggest reasons for leveraging email marketing in your aesthetic practice? It’s the most cost-effective form for marketing your practice in your armamentarium. Research has shown that email marketing has one of the best returns on investment of any marketing method. Sending weekly or monthly newsletters is a great way to keep …
The 5 Keys To a Successful Email Marketing Campaign Read More »
Every type of business is impacted by the simple economics of supply and demand, including the aesthetics industry. Summer bodies are made in the winter, so usually, summertime and the back-to-school rush can be a headwind to plastic surgeons. But, just because it tends to be slower during these times does not mean you or …
How to Market Your Practice During the Soft Season Read More »
