Digital Marketing

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How to Use Co-Op Dollars to Maximize Your Marketing Budget

First, let’s start with what is Cooperative (co-op) Advertising? It’s when a manufacturer of a brand or product pays for a portion or all of an advertisement that includes both the vendor brand and your practice’s brand. Co-op advertising can range from tv ads, magazines, billboards, pay-per-click, websites, social media and anything else the vendor …

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Why Having a Blog On Your Plastic Surgery Website Is Essential

As your plastic surgery practice’s marketing plan continues to evolve over the years, one constant is the ongoing process of creating new content. You might think blogs are nothing special because everyone has one, but blogging can be a valuable aspect of your online marketing plan. It is a provenly effective way to build brand …

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Make Sure Your Practice Focuses on These 3 Marketing Components

The customer experience is one of the most valuable aspects of most companies. From the moment a prospective patient calls your practice to them leaving a 5-star review, every touchpoint is an opportunity to show how impressively your business is run. Customers are looking for great experiences and quality results and this starts with the …

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