Digital Marketing

After 15 years in the aesthetic industry, we have seen a tremendous amount of growth and have experienced changes in almost every aspect of the patient experience and marketing strategies. At MD Internet Marketing, we are dedicated to helping aesthetic surgeons optimize their online presence and overall digital marketing strategy. In pursuit of this goal, […]

Does your cosmetic surgery practice have a yearly marketing budget based on projected revenue? We have helped dozens of plastic surgeons create or update marketing budgets to help guide the overall marketing plan. The marketing budget is a critical aspect to your marketing plan and should be set annually based on expected revenues and evaluated

Now that 2022 is off and running, it’s time to start implementing the strategic plans needed to reach your practice goals. For those practices that have yet to set their 2022 goals, we at MD Internet Marketing encourage you to review your 2021 metrics and set your expectations for growth and success before the end

What’s one of the biggest reasons for leveraging email marketing in your aesthetic practice? It’s the most cost-effective form for marketing your practice in your armamentarium. Research has shown that email marketing has one of the best returns on investment of any marketing method. Sending weekly or monthly newsletters is a great way to keep

Every type of business is impacted by the simple economics of supply and demand, including the aesthetics industry. Summer bodies are made in the winter, so usually, summertime and the back-to-school rush can be a headwind to plastic surgeons. But, just because it tends to be slower during these times does not mean you or

First, let’s start with what is Cooperative (co-op) Advertising? It’s when a manufacturer of a brand or product pays for a portion or all of an advertisement that includes both the vendor brand and your practice’s brand. Co-op advertising can range from tv ads, magazines, billboards, pay-per-click, websites, social media and anything else the vendor

For most, if not all practices the most viewed section of their website is the before and after photo gallery. Your patients’ results are an important tool in your marketing armamentarium that needs to be leveraged in order to drive real practice growth. As your practice grows and evolves, your photo gallery is a visual

As your plastic surgery practice’s marketing plan continues to evolve over the years, one constant is the ongoing process of creating new content. You might think blogs are nothing special because everyone has one, but blogging can be a valuable aspect of your online marketing plan. It is a provenly effective way to build brand