Video marketing is exactly what it sounds like: using short animated clips to promote your practice and entice new patients. While video helped make YouTube the second largest search engine on the web, it is no longer the only place to find this type of content. With the rise of social media, like Instagram and […]
Why Video Marketing Should Be Required in 2020 Read More »
Congratulations on your recent award! Now that you’ve given yourself a pat on the back, it’s time to spread the word about your latest accolade. Almost any honor can make a great way to increase visibility for your practice and spark enthusiasm around your award-winning aesthetic team. MD Internet Marketing has ten suggestions that can
10 Ways to Maximize Your Recent Award Read More »
The Business of Plastic Surgery: Navigating a Successful Career 2nd Edition was released in September of last year. A follow-up to the bestselling 2010 edition, this revised edition includes a plethora of new information and updated data. MD Internet Marketing has had the pleasure of working with both amazing authors, Joshua M. Korman, MD, FACS,
The Business of Plastic Surgery: Navigating a Successful Career Read More »
Body contouring techniques are among today’s hottest aesthetic procedures, both surgical and noninvasive. Staying on top of the newest and most effective body contouring procedures is a must for many cosmetic surgery practices. However, this also means a lot of competition from your plastic surgery peers, general practitioners, local gyms, and even surrounding weight loss
5 Simple Ways to Increase Body Contouring Appointments Read More »
A well-planned and well-executed event can bring in a substantial profit for your practice, build long-term relationships with clients, and help focus the team on a specific treatment or service. However, a successful event cannot just be thrown together last minute. Hosting a successful and worthwhile event takes careful planning, time and effort. But if
How to Successfully Market and Profit Your Patient Events Read More »
Most cosmetic surgery practices focus their marketing dollars on attracting new patients. These new client leads are the focus of the marketing spend and are usually under a lot of scrutiny to produce results. When you’re just starting your practice, you will only have new business, but as you progress in your career some of
Five Ways to Keep Your Patients Coming Back Read More »
Video content is an authoritative way to show potential patients how your cosmetic surgery practice is different from your local competition. Uploaded on YouTube, your website, and other social media outlets, short videos are an excellent way to enhance the user experience. This content helps effectively show your expertise to a wide audience, especially those
Video: A Must-Have for Your Practice’s Marketing Strategy Read More »
What is inbound marketing? It is the purposeful content created by your practice, waiting to be found by consumers and thus establishing a meaningful and profitable connection with your office. While outbound marketing is made up of direct advertising, inbound marketing is a broader mindset and methodology used to draw in customers through various avenues
How to Use Inbound Marketing for Plastic Surgeons Read More »
The notion that one strategy will work for any and every aesthetic practice is nonsensical. Each practice is unique, with different goals and needs. For example, while some doctors want to operate every day, others feel comfortable hiring an associate and working only two to three days a week. Some cosmetic surgery offices have an
Five Things to Look for When Hiring a Practice Consultant Read More »
The idea of creating a marketing budget may seem overwhelming. In fact, many cosmetic and plastic surgery practices fail to see the need to create a clear and well-thought-out budget. This jagged piece of the marketing puzzle involves deciding how much you will spend on advertising, when you will spend it, and where to channel
Your Aesthetic Practice Needs a Marketing Budget Read More »
