Digital Marketing

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The Business of Plastic Surgery: Navigating a Successful Career

The Business of Plastic Surgery: Navigating a Successful Career 2nd Edition was released in September of last year. A follow-up to the bestselling 2010 edition, this revised edition includes a plethora of new information and updated data. MD Internet Marketing has had the pleasure of working with both amazing authors, Joshua M. Korman, MD, FACS,

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5 Simple Ways to Increase Body Contouring Appointments

Body contouring techniques are among today’s hottest aesthetic procedures, both surgical and noninvasive. Staying on top of the newest and most effective body contouring procedures is a must for many cosmetic surgery practices. However, this also means a lot of competition from your plastic surgery peers, general practitioners, local gyms, and even surrounding weight loss

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How to Successfully Market and Profit Your Patient Events

A well-planned and well-executed event can bring in a substantial profit for your practice, build long-term relationships with clients, and help focus the team on a specific treatment or service. However, a successful event cannot just be thrown together last minute. Hosting a successful and worthwhile event takes careful planning, time and effort. But if

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Video: A Must-Have for Your Practice’s Marketing Strategy

Video content is an authoritative way to show potential patients how your cosmetic surgery practice is different from your local competition. Uploaded on YouTube, your website, and other social media outlets, short videos are an excellent way to enhance the user experience. This content helps effectively show your expertise to a wide audience, especially those

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