What is inbound marketing? It is the purposeful content created by your practice, waiting to be found by consumers and thus establishing a meaningful and profitable connection with your office. While outbound marketing is made up of direct advertising, inbound marketing is a broader mindset and methodology used to draw in customers through various avenues […]
How to Use Inbound Marketing for Plastic Surgeons Read More »
The notion that one strategy will work for any and every aesthetic practice is nonsensical. Each practice is unique, with different goals and needs. For example, while some doctors want to operate every day, others feel comfortable hiring an associate and working only two to three days a week. Some cosmetic surgery offices have an
Five Things to Look for When Hiring a Practice Consultant Read More »
The idea of creating a marketing budget may seem overwhelming. In fact, many cosmetic and plastic surgery practices fail to see the need to create a clear and well-thought-out budget. This jagged piece of the marketing puzzle involves deciding how much you will spend on advertising, when you will spend it, and where to channel
Your Aesthetic Practice Needs a Marketing Budget Read More »
Every cosmetic surgery practice has gone through the challenging experience of bringing aboard a new service. Often, this process does not go as smoothly as the sales representative made it sound during their initial pitch. Getting the marketing campaign started, well before the technology arrives, is a good way to ease this transition. Marketing a
How to Introduce a New Service or Technology to Your Practice Read More »
Every cosmetic surgery practice knows that their search engine optimization (SEO) ranking is vital for acquiring new patients. However, keep in mind that it is normally the local patients that schedule an appointment after a Google search, not those from the other side of the country. Therefore, ranking under the general search term ‘breast implants”
6 Ways to Improve Your Local SEO Ranking Read More »
No matter how successful you may find your current marketing program, there is always room for improvement. Fortunately, in our digital era, there are many new innovative methods – as well as thousands of marketing companies – available to help you achieve your marketing goals. Whether you are opening a brand new cosmetic surgery practice,
Is it Time to Upgrade Your Marketing Program? Read More »
