MD Internet Marketing

For many aesthetic plastic surgeons, the past few quarters have been challenging as they navigate a noticeable decline in patient inquiries. Reports from practices across the industry indicate a growing trend: potential patients are taking significantly longer to make buying decisions. This shift highlights a critical need for a solid follow-up process—an area where many […]

In the fast-paced world of plastic surgery marketing, effective resource allocation is essential for achieving optimal results and positioning your practice in front of the competition. From personnel to time and budget, every resource must be utilized strategically to ensure operational excellence and drive business success. As a former Practice Administrator for an 8 figure

In the world of aesthetics, establishing a high-performing team is paramount to achieving success. Without the right individuals working together, with a common mindset, your practice will never truly reach its full potential. Each member of the team, whether they’re a full-time nurse or the friendly voice answering the phone, plays a crucial role in

If you’re in the aesthetics industry or any sector of the medical industry, you have probably heard the name Karen Zupko. Karen Zupko is an internationally recognized thought leader and speaker on the challenges of running your medical business. She addresses the entire organizational system, including strategic marketing, business development, operational planning, staff education, online

As 2021 draws to a close, it’s time to reflect on what worked well for your aesthetic practice this year, as well as, what did not work and needs to change as we head into 2022. The aesthetic industry has seen strong demand over the past 18 months and we believe that trend will continue.

Two-way texting has become more than just a luxury for healthcare offices…patients expect it. And if you’re not able to meet that expectation in the “COVID world,” patients will find a provider who can. Did you know that the average adult spends about 23 hours a week texting?! And the open rate is over 95%!