Congratulations on your recent award! Now that you’ve given yourself a pat on the back, it’s time to spread the word about your latest accolade. Almost any honor can make a great way to increase visibility for your practice and spark enthusiasm around your award-winning aesthetic team. MD Internet Marketing has ten suggestions that can maximize your award.
1. Grow your website’s award page
Your cosmetic practice needs to have a section, or better yet, a page, that lists all your achievements. This should make it easy for potential patients to scan the achievements of both your office and your physician(s). This list reassures clients that your practice is one of the area’s best. Keep this section updated to maximize your Search Engine Optimization (SEO) content.
2. Display your award
There is no shame in showing off your accolades by hanging them in your hallway or close to the front desk; anywhere they can’t be missed. Existing patients will enjoy a chance to see them and anyone coming in for their initial consultation will be reminded of your credentials.
3. Write a press release
A press release is a great way to leverage an award. You should write a press release for every major event in your office, be it a recent recognition or when bringing a new service on board. The press release will provide valuable media exposure and attaching your name with a specific award can give your office a quick branding boost.
4. Double-down on social media
Let the world know about your recent win with a social media post or two. Hit all of your accounts, including Instagram, Facebook, and LinkedIn, with a photo of the award and few, well-written words about the honor. This shows that your office stands out from the rest. It can also persuade any on-the-fence clients to schedule an initial consultation.
5. Ramp up your email marketing
Email marketing can get extra mileage from your award. More than likely you already send clients a periodic newsletter or information about current specials, so why not email your patients about your most recent award? Be sure to wrap up the email by encouraging recipients to reach out to your office and add a link to your website.
6. Add a badge to your homepage
Just about every recognition will provide a badge with the honoree’s logo and award year. Keep these visible and updated somewhere on your main landing page. Your badges show a history of excellence and increase patient trust, sometimes marking the final step in patient conversion.
7. Share the love with your team
Take your staff to a nice restaurant after work or bring in lunch, telling them thank you for all their hard work and dedication. This small gesture can increase comradery and create a sense of teamwork, something that is vital for continued success.
8. Host an event
Spark attention by hosting a celebratory event for patients and their guests. This could be an after-hours party with champagne, hors d’oeuvres, and a raffle. Even easier, announce the award with a ‘thank you’ day for your patients with a special deal and small freebies for the first people through the door. Remember to share the invite and pictures of the celebration on social media.
9. Spread the good news and write a blog
Blogs are a fantastic way to share your win with the world. Elaborate on the award, how many times you have won, and the reasons you were chosen. A blog conveys information that will amp up both credibility and trust.
Share the news! Let people know that you have won an award. Add your new ‘title’ on advertisements, correspondence, and displays. Your staff are your biggest brand advocates so make sure they are aware of the win so they can brag, too.
Winning an award doesn’t mean much unless you share it with others. No matter how small or large, MD Internet Marketing will maximize your online presence by promoting your accolades, giving your practice a much-needed boost. MD Internet Marketing is not an SEO or design firm, we are all about developing a strategic marketing plan and managing your online brand. Learn more about how we can be beneficial for your aesthetic practice, call our Houston-based office at (954) 993-5154.