Now more than ever, self-care has become a necessity for a thriving, healthy lifestyle. But with the increasing number of Medical Spas and services available, you don’t want your business to get lost on page two.
Here are some of the top ways prospective clients can find your practice online, and what you can do to increase your visibility:
1. Improve Your Online Presence:
Web Searches. Searches for “open now” or “near me” have grown globally by over 400% YOY. Ensure your Google Business Profile is up-to-date and your location information (ie. address, phone number, hours, etc.) is current for searches like “Botox near me”. Each one of your vendors has a locator on their website like Botox Cosmetic. Ensure your business’ location information is on their website and 100% accurate.
2. Update Social Media Platforms:
It’s no secret here, social media is more important than ever for your medical practice. Medical Spas can stay connected with current and prospective clients through daily social media posts with demonstrations, top trends, before and after photos, promotions and reviews. You can also create educational content to help increase followers on social media, and these new followers can convert to new clients. Another important reminder – an updated website allows clients to search for detailed information on your services, pricing, hours of service, and acceptable forms of payment.
3. Offer Membership Services:
By offering a MedSpa membership program, your clients can pay either a monthly or yearly fee in exchange for exclusive members-only discounts, special services and other incentives. This membership service can be promoted to encourage existing clients to visit more frequently and spend more per visit. This can also entice new clients for a reason to try your practice and potentially join the program. Your loyal clients will love the extras this service provides, and you retain these clients. We have seen this as a win-win and these memberships can bring in tens of thousands in membership fees per month.
4. Promote Gifting Spa Services:
When clients give a gift, they are likely to become more connected to the gifted brand, according to a study published in the Journal of Marketing. In fact, these gift buyers spent 63 percent more the year following a gift purchase than customers who purchase the brand for their personal use. Spa services and products make incredible gifts, bringing new clients into your MedSpa and offers businesses the opportunity to convert them into a loyal client. These gifts also give the recipient a chance to try out your Medical Spa – one they may not have considered before receiving the gift.
5. Encourage Existing Clients to Invite Their Friends:
Offer a referral discount for both your current client and the new client when the new client books and receives a service. People love to share places they love with friends, and this helps bring a new client through the door. Host client appreciation events that are open to friends of existing clients where you serve light snacks, refreshments, and mini treatments. This gives you the opportunity to talk about your business, specials, and what sets your practice apart from other MedSpas. Offer discounts, giveaways, and specials through email marketing that allow existing clients to share with friends. Be sure to include an expiration date to create a sense of urgency. Providing clients with buying options such as payment plans or offering multiple service package rates. Offering these options provide clients with an opportunity to treat themselves to wellness and relaxation that may be beneficial to their overall health.
MD Internet Marketing is Here to Help.
With the ever-changing nature of the aesthetics industry, it can be difficult to keep up with all the marketing needed to ensure your business attracts new clients. And while some changes are inevitable, it can help to have a dedicated digital marketing expert on your team to enhance your success. To learn more about how MD Internet Marketing can assist you with marketing your aesthetic practice & reputation management, feel free to contact us today.