Video content is an authoritative way to show potential patients how your cosmetic surgery practice is different from your local competition. Uploaded on YouTube, your website, and other social media outlets, short videos are an excellent way to enhance the user experience. This content helps effectively show your expertise to a wide audience, especially those who are unfamiliar with you, your voice and your practice. Additionally, videos should send positive signals to Search Engines, as they help increase the length of time a given user will spend on your site. This should also help improve your Google rankings. If you have been searching for something that will help your practice and your website stand out from the competition, there is no better avenue for online exposure than video and a video marketing plan to maximize the content.
Get Results by Adding Video
Incorporating video into your existing procedure page copy will help increase traffic and visibility for your website. The process begins when a potential patient performs a keyword search on Google or YouTube. If you have a well-optimized video, there is a good chance your videos will show up as text links below some of the web results. By presenting your videos within the Google results, your practice has a chance to dominate with multiple listings for a given search.
Other benefits of video optimization include:
· Creating a dynamic presentation: No matter how well written or professionally put together your website text may be, there is no substitute for the ‘wow factor’ of video. Short videos offer an unbeatable window showcasing who you are as a practice and what your office does the best.
· Establishing a comfortable relationship with prospective patients: Without ever coming into your office, videos give clients a sense of connection with you and your staff. This initial bond establishes trust, reassuring potential patients that your practice can meet their needs.
· Enhancing the user experience: The more interactive your website, the longer users will spend viewing multiple pages. While creating a captive audience can be difficult, adding video content is a dependable way of enticing users to linger, increasing the chance they will contact the practice. This increase in the average time spent on your website, sends a positive signal to Google, which in-turn, should increase your ranking and further increase traffic.
The Importance of YouTube
Did you know that YouTube is the world’s second largest search engine? As crucial as it is for your cosmetic surgery practice to rank near the top in a Google search, it is equally important that you rank high on YouTube. Although the site can be funny and entertaining, it is also a search engine with a vast amount of serious information about any topic you think of from health to how-to’s. The intensely popular platform pulls in a mix of retail shoppers, patients, and information seekers. By adding video content, you open a new avenue for exposure to visitors who might never have otherwise seen your practice’s message through text or before and after photos.
The use of keywords in your video’s description and title can help draw in a captive audience who are looking for the specific services that your cosmetic surgery practice offers. These keywords are the same as you use in your website’s SEO strategy, making YouTube a valuable social media tool. Although other social media platforms like Instagram and Snapchat are excellent options to put additional video, adding video to YouTube, which is owned by Alphabet (formally Google), the videos on this channel last much longer. Statistics show that YouTube videos will be seen by potential customers for months, if not years, compared to just days on the other social properties.
Let MD Internet Marketing Be Your Guide to Video Optimization
By integrating a comprehensive marketing plan that includes video, patient outreach, paid search, SEO, text and email marketing, and social media, you can expect to see a steady rise in revenue. The sooner you add videos to your website and YouTube, the sooner your practice’s online presence will have the opportunity to reach its full potential. Contact MD Internet Marketing at (954) 993-5154 to find out how to maximize your videos, optimizing and sharing the content to attract, up-sell, and retain patients at your aesthetic practice.