Did you know that nearly 40% of Gen Z prefer using TikTok for search over Google? According to Nieman Lab, this shift in search behavior is significant, prompting Google to incorporate more video content into its search results, including TikTok posts. This trend is reshaping how information is consumed and discovered, even within the plastic surgery industry.
If you haven’t embraced short-form video marketing yet, now is the time to bust out the camera. Short-form videos, particularly on platforms like TikTok, Instagram and YouTube Shorts, have become powerful tools for educating and engaging with potential patients. These videos are not only quick and semi-easy to produce but also highly effective in capturing the attention of viewers with their dynamic format options.
But there’s more to the TikTok-Google synergy than just increasing your visibility with video content. This relationship also offers significant advantages in terms of keyword insights and search demand. By observing the trends and popular content on TikTok, you can gain valuable insights into the topics and keywords that resonate with your target audience.
Understanding the TikTok-Google Synergy
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Keyword Insights from TikTok
TikTok isn’t just a platform for fun and entertainment; it’s becoming a powerful tool for marketing your practice. We’ve seen TikTok influence search demand for specific products or keywords. For instance, terms like “ballerina boobs” and “yoga boobs” have become trending topics on TikTok, leading to a spike in Google searches for these terms. Although natural-looking breast implants have been around for years, TikTok has driven new interest and search volume for these procedures.
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Leveraging Real-Time Trends
To leverage TikTok for your plastic surgery SEO strategy, start by observing real-time engagement and content trends on the platform. Use TikTok’s keyword research tools to find trending topics and assess their relevance to your practice. If you spot trends that could be applicable to your business, create content around them to capture this newfound interest. Utilize TikTok’s Discover page and keyword research tools like the platform’s in-app search feature or third-party tools such as Tokboard or TrendTok. These tools help identify popular hashtags and topics within the beauty industry. For example, you might find that a hashtag like #GlassSkin is currently trending.
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Cross-Platform Content Strategy
TikTok posts can also be repurposed on other platforms like YouTube Shorts, further increasing your reach. This cross-platform strategy allows you to maximize the impact of your video content and engage with a broader audience. We always recommend posting the same or very similar video to a different platform and uploading the content organically to each platform. By leveraging multiple social media channels, you can ensure your content is seen by a larger group of users, thereby enhancing your brand’s visibility and influence.
Steps to Leverage TikTok for Plastic Surgery SEO
- Observe Engagement and Trends: Monitor TikTok to see what type of content resonates with users and which trends are emerging within the aesthetics industry.
- Utilize TikTok Keyword Research: Use tools to identify trending topics and keywords relevant to plastic surgery, cosmetic surgery, non-surgical aesthetic treatments along with medical or beauty trends like Ozempic Face.
- Create Relevant Content: Develop video content that aligns with current trends and showcases your expertise in plastic surgery. As Steve Jobs said and we stand behind it “The Best Marketing is Education”
- Repurpose Content: Share your TikTok videos on YouTube Shorts and other social media platforms to expand your reach.
TikTok isn’t going anywhere anytime soon, and it presents a valuable opportunity for plastic surgery practices to enhance their digital marketing strategy. By staying attuned to trends and creating engaging video content, you can improve your help SEO strategy and position your practice to attract more potential patients.
Feel free to reach out if you need further assistance in crafting or implementing your digital marketing strategy!
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