You have heard that reviews are an important aspect of acquiring new clients and differentiating your practice from the competition. But did you know Google and other platforms are reading reviews and using that information to rank your Google My Business listing and your website on their organic search results? MDIM has helped several practices acquire more than 100 and even 500 Google reviews that have directly led to more traffic and more patients.
Why Do Reviews Matter to Google and SEO?
Customer reviews help to establish trust, and Google uses reviews to help rank your practice locations. When your business receives a new review, whether it is a good or bad one, it gives platforms like Google information that can help future customers make a decision about your practice. Reviews play a big role in your click-through-rate (CTR), especially when you are consistently receiving 5-Star reviews. It is critical to have a good online reputation in order to create social proof, and that starts with your online reviews. Nearly 95% of “shoppers” read online reviews before making a purchase and 72% of clients are not willing to take action until they have read reviews online about a business, even if they were referred by a friend.
Customers will unintentionally describe your services to Google, and those reviews add SEO value to your business without the customers even knowing that they are helping you. Google reviews also have keyword recognition. Google My Business reviews that included the searched-for keyword were the second-most influential factor when examining a local business’ performance.
Below is an example of the keywords for one of our clients Google My Business Reviews:
This listing holds a solid #1 positive in their market for breast augmentation, with 144 reviews mentioning “breast augmentation” and even though regret has been mentioned 16 times, all 16 of those reviews are positive. Take a moment to see what keywords Google is seeing for your practice.
How Can Your Cosmetic Business Manage Online Reviews for Higher Ranking?
Everyone in your practice needs to be reminded of how important your online reputation is to your brand. Training your team is the 1st step to including reviews in your SEO strategy. Next, incorporate patient reviews throughout your website. Whether it is a whole webpage by itself or specific reviews about each procedure, adding reviews throughout your website will help drive trust when potential patients are researching your business. It is also important to review every platform your business is being reviewed on. Keeping your online profiles like Google, Facebook, Yelp, RealSelf, or Real Patient Ratings updated can help you adjust your strategy and make a big impact.
How Can Your Practice Consistently Acquire Positive Reviews?
Provide an amazing experience at every touchpoint. We only recommend you ask clients for a review, who are over the moon with their results after their follow-up or patients that you think will write a 5-star review.
Make it easy for patients to leave reviews in moments when your care is top of mind, and invite them to text their reviews while they are in your office. Using a review request platform to send out a specific link has proven to give your patient a convenient and successful way to leave a review.
Click here to read more on how you can acquire Google reviews for your business
Ultimately, your online reviews say a lot about you, your practice and your brand. When you provide positive patient experiences, you have a happy patient who is able to share their positive experience in the form of a glowing 5-star review for your future patients who are doing their research to see. That one review could be what leads them to pick your practice. Online reviews are the new word of month and are a powerful tool that can either make or break your business. It is vital to your business to have a solid presence and acquire positive reviews on all platforms. With over 15 years of experience, we have helped build dozens of online brands for multi-million dollar cosmetic practices. MD Internet Marketing specializes in digital brand management, which includes helping you create a positive online presence.
Contact MD Internet Marketing at (954) 993-5154 or fill out our online Contact Us form.