Using expert coaching like MD Internet Marketing can help optimize your social media marketing strategy and leverage your time by helping you accelerate the growth of your business in a seamless way, while always being true to brand identity.
When selecting a marketing agency or consultant to help you practice with social media, we would recommend selecting a company who specializes in elective healthcare and have the proven experience to guide in a collaborative manner to maximize your resources, your time and your return. Social Media is a lot more complicated than it appears and so it’s best to hire an expert.
From Facebook to LinkedIn, social media is steadily becoming one of today’s most effective marketing tools for aesthetic practices. Well-implemented social media accounts can increase website traffic and lead conversions, while more importantly, driving up sales. Unfortunately, for many plastic surgery practices without a tech-savvy marketing team, social media remains an ambiguous territory that is difficult to navigate. Although social media is free, easily accessible, and somewhat simple to use, it also requires thought, knowledge and a high level of commitment.
Social Media Can Make a Measurable Impact on Your Aesthetic Practice:
Social media gives you the power to deliver your message to your audience on a consistent basis. As with any good marketing campaign, the most effective social media posts will pair engaging visuals with stimulating, well-written content. Regular and well-thought out posts can affect the traffic to your website, giving you the most from your marketing program.
Social media has the power to:
- Increase brand identity, showing your practice’s personality and credibility.
- Increase conversion rates, fueling the buying cycle as patients connect with your practice and schedule appointments.
- Increase inbound website traffic that can be tracked through Google Analytics and Facebook Insights.
- Increase brand loyalty and patient retention, bringing clients back into the office time and time again.
Why You Should Be Working with a Social Media Partner
At first thought, putting social media to work for your plastic surgery office may sound like a walk in the park, however many practices find that it is far from easy. Managing a single platform, let alone multiple social media outlets, requires extensive time and expertise within your specialty. Working with a social media expert will allow a plastic surgery practice to get the most out of their marketing budget while benefiting from the knowledge base and talent of an experienced industry professional.
Why you should let a professional help with your social media management:
1. There is more to social media than first meets the eye.
Properly put together posts are complex and time consuming, requiring a comprehensive social media strategy. By using a social media and marketing expert, your staff of physicians, nurses, and patient coordinators can keep doing what they do best – taking care of clients.
2. A marketing specialist can focus on the right social media channels to reach your target audience.
An experienced marketing expert will understand the demographics of your unique practice, then tailor your social media efforts with the right platform to reach your target audience. He or she will then work closely with your internal team to add up-to-date photographs of your staff, facilities, special events, and Before/After pictures for maximum engagement.
3. A professional social media strategy utilizes a data driven approach for tracking results.
There is more to a successful social media marketing strategy than pretty images. To keep track of what is working, and what is not, clear goals must be established and the results carefully monitored. A professional will help you keep track of your marketing objectives, web traffic, and the sales that directly relate to the hard work being done.
4. A social media professional can bring a wealth of resource management.
Most plastic surgery practices do not have the trained staff or in-house tools to effectively manage their social media efforts. By using a social media marketing expert, your practice gets access to the best and most up-to-date management tools available to plan, analyze results, create reports, schedule posts, and ultimately, grow your business. This allows you to cash in on someone else’s expertise, utilizing their knowledge and know-how.
5. Using a social media marketing expert saves time and money.
Effective social media management can be a full-time job. Posts that simply ‘keep the lights on’ are not cost effective and will not get any results. By using a social media marketing expert, your time is spent on what you do best – taking care of patients – while your marketing provider is busy implementing and optimizing your online presence.
MD Internet Marketing: Social Media Tools for the Cosmetic Surgery Practice
MD Internet Marketing is a social media marketing company dedicated to helping medical aesthetic practices grow their business. We have extensive experience creating and managing top-performing, relevant social media campaigns on Facebook, Instagram, LinkedIn, Google My Business, YouTube and Pinterest. Not only can we help your businesses grow, but we will work hard to build brand awareness, create relationships and bring your marking vision to life.
When you partner with MD Internet Marketing for your social media needs your practice will receive the support and direction it needs to maximize your efforts. Call MD Internet Marketing at (954) 993-5154 to find out how we can help you use social media to grow your plastic surgery practice.