The Top Ten Marketing Must Haves

Developing a marketing plan does not have to be as difficult as it may appear. Even so, many cosmetic surgery practices feel immediately overwhelmed at the thought of creating a written plan that they can put into action. The best way to make the process manageable is to break it down into smaller pieces. MD Internet Marketing has divided up the ideal marketing plan into the 10 most important aspects. Ensure your written marketing plan addresses each point so that your plastic surgery practice will continue to grow and thrive in the future.

1. Provide a Great Customer Experience

Consistently providing a friendly, helpful customer experience may sound intuitive, however, it is only as good as your staff members. A well-trained team needs a can-do attitude that is kind, patient, and welcoming to everyone. There should be no deviation from this mindset. Remember, unhappy patients are far more likely to leave a negative online review. Happy customers, on the other hand, can provide a great word-of-mouth resource and new online reviews.

2. Have a Mobile and User-friendly Website

Today, a lot more people will look at your website from their smartphone rather than a tablet or a desktop computer. An outdated website does not load the same on a mobile device, often looking haphazard and unprofessional. Make sure your website uses a responsive design that translates to any electronic device. Once you draw in a potential client, they should be able to quickly find the information they need, with easy to see links, and a clear answer to frequently asked questions.

3. Offer Ongoing Team Training and Development

Part of providing great customer service is teamwork. Your staff needs to be kept up-to-date on happenings within your practice and innovative changes within our industry. Do not be lax on staff development and enrichment, we know that staff needs to be reminded how to do their job correctly. Additionally, team training ensures your staff works well together, making a cohesive experience for new and established clients.

4. Invest in Reputation Marketing

Reputation marketing combines reputation management and brand awareness, allowing customers to leave online reviews and include their experiences on social media. As social media has increased in popularity, word-of-mouth reviews have evolved onto a digital platform. Patients will ‘check in’ at your office, post their before and after photos, brag about their changes, and be brutally honest about their experience. Your cosmetic surgery practice must take your reputation very seriously and encourage patients to share their experiences online and then the practice reshare those experiences on other marketing platforms.

5. Consistently Post on the Top Social Media Platforms

While patients may offer an important voice on social media, your office has the opportunity to post high quality, informative, fun to look at information across these sites as well. To get results, be committed to regular posts, so your followers know when fresh, up-to-date information will arrive. Focus on the top social media platforms, such as Facebook, Instagram, and YouTube. Every post, be it a video or still shot, should be of the highest quality to paint a picture of your cosmetic surgery practice as a reputable, state-of-the-art office.

6. Create a Monthly Blog and Share on Social Media

A blog is an integral part of your online reputation. This gives your practice the chance to really showcase your knowledge, style, and overall attitude. Most importantly, your blog will help your practice rise to the top of Google search results. Use the most common keywords that match your topic. To rank on Google’s newest algorithm update, a blog must show a beneficial purpose, creating trust with the reader. Use well-written, high-quality content and emphasize your authority on the subject or within your specialty. Remember, your blog should be posted on a consistent basis. As a surgeon or practice manager, this may be challenging so enlist the help of a professional such as MD Internet Marketing.

7. Thank and Reward Clients for Their Referrals

Some patients who walk away happy and satisfied with your practice will not think to share their results online or with friends. Encourage reviews with a reminder during checkout and send each patient a personalized thank you for their appointment. A simple reminder and incentive may be all that you need to ensure your happy patients share a review.

8. Join Key Industry Societies and Be Willing to Pay for an Advanced Profile

When potential clients begin to look for the ‘right’ practice to meet their needs, they often look online to find an office recommended by a reputable society. For plastic and cosmetic surgeons, this can include the American Society of Plastic Surgeons (ASPS) or International Society of Aesthetic Plastic Surgery (ISAPS). You should also have a membership with online review services such as RealSelf, Real Patient Ratings, Yelp, and Vitals. These advanced profiles will not be free, however, the investment is sure to bring in customers.

9. Establish a Membership or Customer Rewards Program

A customer rewards program will help to retain your current patients by providing a one-of-a-kind incentive that is unique to your practice. When establishing a membership or rewards program, include a variety of actions, such as receiving any injectable treatments or buying skincare products. Make the points valuable and attainable, ensuring patients want to participate in the program. Finally, provide lots of opportunities to enroll. List your customer rewards program on your website, blog, social media accounts, and remind patients when they come into the office.

10. Create a Retention Program

A retention program is designed to turn your happy patients into repeat clients. It can also bring back lost patients. First, catch patients as they check out to rebook their next appointment. Keep in close contact with past patients, providing engaging content through consistent emails. Update patients with new services and specials. To bring back lost patients, reach out to find out why they left. Kindly respond and help resolve any issues. Offer an incentive for their return, such as a special price on Botox for those who have not been in the office in over six months.

To learn more ways to create a successful marketing plan for your cosmetic surgery practice, contact MD Internet Marketing. We are not your typical Marketing Company; MD Internet Marketing helps plastic surgery and aesthetic practices achieve the full potential of their website and online brand by maximizing the efforts of all parties involved. Call us at 1. Provide a Great Customer Experience

Consistently providing a friendly, helpful customer experience may sound intuitive, however, it is only as good as your staff members. A well-trained team needs a can-do attitude that is kind, patient, and welcoming to everyone. There should be no deviation from this mindset. Remember, unhappy patients are far more likely to leave a negative online review. Happy customers, on the other hand, can provide a great word-of-mouth resource and new online reviews.

2. Have a Mobile and User-friendly Website

Today, a lot more people will look at your website from their smartphone rather than a tablet or a desktop computer. An outdated website does not load the same on a mobile device, often looking haphazard and unprofessional. Make sure your website uses a responsive design that translates to any electronic device. Once you draw in a potential client, they should be able to quickly find the information they need, with easy to see links, and a clear answer to frequently asked questions.

3. Offer Ongoing Team Training and Development

Part of providing great customer service is teamwork. Your staff needs to be kept up-to-date on happenings within your practice and innovative changes within our industry. Do not be lax on staff development and enrichment, we know that staff needs to be reminded how to do their job correctly. Additionally, team training ensures your staff works well together, making a cohesive experience for new and established clients.

4. Invest in Reputation Marketing

Reputation marketing combines reputation management and brand awareness, allowing customers to leave online reviews and include their experiences on social media. As social media has increased in popularity, word-of-mouth reviews have evolved onto a digital platform. Patients will ‘check in’ at your office, post their before and after photos, brag about their changes, and be brutally honest about their experience. Your cosmetic surgery practice must take your reputation very seriously and encourage patients to share their experiences online and then the practice reshare those experiences on other marketing platforms.

5. Consistently Post on the Top Social Media Platforms

While patients may offer an important voice on social media, your office has the opportunity to post high quality, informative, fun to look at information across these sites as well. To get results, be committed to regular posts, so your followers know when fresh, up-to-date information will arrive. Focus on the top social media platforms, such as Facebook, Instagram, and YouTube. Every post, be it a video or still shot, should be of the highest quality to paint a picture of your cosmetic surgery practice as a reputable, state-of-the-art office.

6. Create a Monthly Blog and Share on Social Media

A blog is an integral part of your online reputation. This gives your practice the chance to really showcase your knowledge, style, and overall attitude. Most importantly, your blog will help your practice rise to the top of Google search results. Use the most common keywords that match your topic. To rank on Google’s newest algorithm update, a blog must show a beneficial purpose, creating trust with the reader. Use well-written, high-quality content and emphasize your authority on the subject or within your specialty. Remember, your blog should be posted on a consistent basis. As a surgeon or practice manager, this may be challenging so enlist the help of a professional such as MD Internet Marketing.

7. Thank and Reward Clients for Their Referrals

Some patients who walk away happy and satisfied with your practice will not think to share their results online or with friends. Encourage reviews with a reminder during checkout and send each patient a personalized thank you for their appointment. A simple reminder and incentive may be all that you need to ensure your happy patients share a review.

8. Join Key Industry Societies and Be Willing to Pay for an Advanced Profile

When potential clients begin to look for the ‘right’ practice to meet their needs, they often look online to find an office recommended by a reputable society. For plastic and cosmetic surgeons, this can include the American Society of Plastic Surgeons (ASPS) or International Society of Aesthetic Plastic Surgery (ISAPS). You should also have a membership with online review services such as RealSelf, Real Patient Ratings, Yelp, and Vitals. These advanced profiles will not be free, however, the investment is sure to bring in customers.

9. Establish a Membership or Customer Rewards Program

A customer rewards program will help to retain your current patients by providing a one-of-a-kind incentive that is unique to your practice. When establishing a membership or rewards program, include a variety of actions, such as receiving any injectable treatments or buying skincare products. Make the points valuable and attainable, ensuring patients want to participate in the program. Finally, provide lots of opportunities to enroll. List your customer rewards program on your website, blog, social media accounts, and remind patients when they come into the office.

10. Create a Retention Program

A retention program is designed to turn your happy patients into repeat clients. It can also bring back lost patients. First, catch patients as they check out to rebook their next appointment. Keep in close contact with past patients, providing engaging content through consistent emails. Update patients with new services and specials. To bring back lost patients, reach out to find out why they left. Kindly respond and help resolve any issues. Offer an incentive for their return, such as a special price on Botox for those who have not been in the office in over six months.

To learn more ways to create a successful marketing plan for your cosmetic surgery practice, contact MD Internet Marketing. We are not your typical Marketing Company; MD Internet Marketing helps plastic surgery and aesthetic practices achieve the full potential of their website and online brand by maximizing the efforts of all parties involved. Call us at (954) 993-5154 or fill out our Contact Us form.

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