Now that 2022 is off and running, it’s time to start implementing the strategic plans needed to reach your practice goals. For those practices that have yet to set their 2022 goals, we at MD Internet Marketing encourage you to review your 2021 metrics and set your expectations for growth and success before the end of January. If you are like most cosmetic practices, the pandemic created a surprising demand and 2021 was a banner year. But how long will it last, and what should your practice do in 2022? After you have determined your growth potential, you can then implement the strategies needed to reach those goals. As we continue to see a tremendous amount of growth, along with competition in the aesthetics space, we have even more conviction than ever that digital marketing is the most effective and efficient way to grow your practice.
1. Other Media Sources Continue To Decline
Digital media is king in this decade. Radio, newspapers, magazines, and billboards have drastically declined and will continue to do so especially due to the pandemic. People are getting their information from the comfort of their smartphones. Many of us already get our news and entertainment on one device that is always on your person. People used to think that traditional marketing was the way to build trust with customers and create a network of lasting relationships. However, credibility and trustworthiness can be done online at a lower cost and ultimately lead to more measurable outcomes and connections. One of the key benefits of digital marketing is how measurable it is.
2. To Complement Your Brick-And-Mortar Physical Location
Every practice has a physical location where they actually see patients and deliver the treatments but very few potential clients will find your practice without a strong digital marketing presence. As they say, “Does the click match the brick?” meaning does your practice and online brand have a consistent and holistic feel, that should help your clients feel very comfortable moving from mobile to walking in the door. Your website, social media, email campaigns, and online directory platforms should all complement your physical business. These tools need to be on-brand and cohesive to get your message across. An example of this would be to post videos of you talking about a specific procedure you want to promote. Does your practice have a unique sell proposition? Share that on your Instagram. We also highly recommend hiring a Real Estate Photographer to come to your practice and take high-quality photos of your office, operating and team, as if it was a house going on the market.
3. To Continuously Tell Your Story
Digital marketing gives your business the ability to continuously share the stories, experiences, and transformations that you and your team provide daily. Your story is unique, and believe it or not, your audience wants to hear you as a surgeon and you as a professional doctor. For the most part, you have complete control of your message, your look, your presence, and your demeanor, so every interaction can completely change the course of a buyer’s journey. And as an aesthetic plastic surgeon professional, you can share your story and influence consumers positively. With social media, there is always new content. Millions of photos and videos are being shared every day. That’s why it is important to be consistent in order to stay relevant in your niche. We advise posting consistently on Instagram Stories because that is getting the best results for aesthetic practices.
4. Digital Marketing Has a Proven Track Record of Success
As previously mentioned, we have seen a rise in digital marketing and a decline in traditional marketing channels. Although digital marketing has not been around for a long time, the success of companies like Google and Meta have been growing double digits as more and more investment and resources are being allocated to online marketing. More and more practices are implementing a robust digital marketing strategy to effectively reach and engage their target patients online. Digital marketing tactics, like Email, Reputation Marketing, Live Chat, SEO, and Social Media have proven to be the most cost-effective way to reach potential customers. With lower costs and more flexibility, digital marketing is proven time and time again to help our clients see real results. With digital marketing, you have the opportunity to expand your reach and connect with your target audience.
5. To Maximize the Most Important Resource – TIME
Even though we know time is a valuable asset, sometimes we take it for granted. Through social media and other internet platforms, you can continuously reach your target audience without significant investment, and we see the power of online content can give plastic surgeons the power to provide their message efficiently. Each time you make a post, upload a video, write an article, or even comment on someone else’s posts, it can be consumed and reused over and over again, which helps to leverage your time, without any extra effort on your part. If you don’t have a digital marketing plan, and just want to start casually without any organization you most likely will fail and waste valuable time. Putting any kind of effort into planning will get you off on the right foot. Scheduling out content and creating a social media routine will maximize your time. You should want to prioritize your digital marketing plan in 2022.
When it comes to digital marketing for your practice, planning is worth its weight in gold. And while having the idea can be simple, finding the time to implement, follow-up, and review new marketing endeavors can be a bit more challenging when it comes to execution inside your aesthetic plastic surgery practice. Fortunately, with the help of the experienced team at MD Internet Marketing, we can position you and your practice to dominate your digital marketing strategy. Our experts can review your current marketing plans and formulate a customized strategy to reap the benefits discussed above and take your aesthetic brand to the next level.