Social Media Marketing & Management

Our approach to social media marketing is centered around an omni-channel strategy that maximizes your practice’s online presence and drives views into leads. We focus on consistency and regular posting while maintaining a professional brand image through informative content. Utilizing data analytics to measure platform performance, allows our clients continuous improvement and ongoing optimization.

We absolutely offer and provide in-house social media training tailored for your staff and your aesthetic surgeons. The training aims to equip each team member with essential skills, latest tools and strategies to effectively create content for social media that MD Internet Marketing will optimize to deliver results, improve your online presence, and ultimately enhance your brand's digital footprint.

For aesthetic practices, YouTube, Instagram, and TikTok are indeed some of the best social media platforms due to their highly visual nature and appeal to a broad audience. By strategically utilizing the most impactful platforms, aesthetic practices can tap into the power of visual content and connect with their target audience in a more meaningful way, ultimately driving brand awareness, patient acquisition, and practice growth. However, it's crucial for practitioners to maintain professionalism, adhere to medical ethics and regulations, and prioritize patient privacy and consent while creating content on these platforms.

We recognize the importance of visual content and leverage key assets like before and after photos, educational videos, patient reviews, and testimonials to create impactful social media campaigns. Our social media strategy for aesthetic clients revolves around leveraging visual assets like before and after photos and patient reviews. By creating a content calendar and engaging with the audience, we craft compelling and relevant content that aligns with the practice's brand and goals. Monthly analysis and ongoing optimization ensure a dynamic and effective social media presence that drives engagement, brand awareness, and patient acquisition for their aesthetic clients.

We recommend a range of tools to make content creation easy for our clients. Most smart phones will take high enough quality video and photos that can then be cut, edited and recycled in multiple pieces of useable content. Our top content creation tools at this time include Canva, Later, CapCut, IMovie, along with ChatGPT and Bard. These tools collectively empower anyone to produce visually appealing and informative content that aligns with their practices branding, elevating your image on social media and driving better engagement and results.

Yes, we create and optimize social media advertising campaigns for aesthetics practices and we can be highly beneficial for growing your brand. These campaigns allow you to reach a targeted audience based on demographics, interests, and behaviors, maximizing the chances of connecting with potential patients . With the extensive user base of platforms like Facebook, Instagram, TikTok, and YouTube, social media advertising offers immense exposure and visibility for your brand. As your practice creates compelling and relevant content, social media advertising campaigns can be necessary to significantly increase brand awareness, drive website traffic, and ultimately lead to practice growth and increased sales.

Reputation management and social media are intricately linked, as social media plays a pivotal role in shaping and influencing a brand's reputation. Social media platforms provide a direct line of communication between businesses and their customers, allowing for real-time interactions, feedback, and reviews. Reputation management involves actively monitoring and responding to these interactions to maintain a positive brand image. In the aesthetics industry social media platforms serve as a space for sharing customer testimonials, before and after photos, and success stories, further enhancing a surgeon's reputation through education. A well-executed social media presence not only strengthens a surgeon’s reputation but also enables practices to maintain a positive image, build trust, and foster strong relationships with their audience.

The team at MD Internet Marketing stays up-to-date with the latest social media trends and algorithm changes through continuous learning, industry publications, and direct monitoring of social media platform updates. Regularly following reputable industry publications and news sources like https://www.youtube.com/latermedia/ and https://www.youtube.com/tubebuddy keeps us informed about the latest developments. This proactive approach ensures we remain well-informed and equipped to implement cutting-edge social media marketing strategies for their clients.

Our approach to community management involves fostering meaningful interactions. We engage with your audience by responding promptly to comments, messages, and inquiries, showing genuine care and building a positive rapport. Our team can create valuable content tailored to their interests, encouraging discussions and user-generated content. Our aim is to cultivate a loyal and engaged community around your aesthetic brand, ultimately driving brand advocacy and long-term success. The brand needs to be alive, by liking, commenting and engaging with other accounts. If your social media platforms are only trying to get people to interact with your account but your account never interacts with others, how do you think that will affect the algorithms?

Using an outside agency for social media offers distinct advantages over hiring full-time or part-time employees. Aesthetic Marketing Agencies bring diverse expertise from managing various clients, ensuring a fresh perspective and up-to-date strategies. We offer flexibility, scalability, and a full team, eliminating the limitations of a single employee. Agencies also provide cost-effectiveness by bundling services. We have established processes to streamline campaign execution using a mar-tech stack. This enables practices to access specialized skills, stay competitive, and focus on core operations, making outsourcing a compelling choice for effective and comprehensive social media management. We also never call in sick, are available after hours and have a proven track record of delivering results for aesthetic medical practices.