Marketing Resources for Your Practice
Social Media:
12.18.19 - Social media image sizes: The 2020 cheat sheet - https://www.godaddy.com/garage/facebook-profile-picture-size-and-more/
12.16.19 - The Ultimate Guide to Instagram Hashtags for 2020 - https://blog.hubspot.com/marketing/instagram-hashtags
5 Tips to Launching Your First Paid Instagram Marketing Campaign - https://neilpatel.com/blog/5-tips-to-launching-your-first-paid-instagram-marketing-campaign/
Social Media Trends 2020 - https://hootsuite.com/research/social-trends
State of Social 2019 Report - https://buffer.com/state-of-social-2019
3.21.19 - How to Use Instagram to Grow Your Aesthetic Practice - https://mdinternetmarketing.com/cosmetic-surgery-blog/f/how-to-use-instagram-to-grow-your-aesthetic-practice
11.18.18 - The Big List of The 61 Best Social Media Tools for Small Business - https://blog.bufferapp.com/best-social-media-tools-for-small-business
7.18.19 - How to Create a Unique Instagram Aesthetic that Fits Your Brand - https://blog.hootsuite.com/instagram-aesthetic/
12.13.18 - Study: Google Placement Favors Physicians’ Social Media Presence–Not Smarts and Skills - https://www.plasticsurgerypractice.com/2018/12/study-google-placement-favors-physicians-social-media-presence-not-smarts-skills/
Content:
2.25.20 - 10 Ways to Maximize Your Recent Award https://mdinternetmarketing.com/cosmetic-surgery-blog/f/10-ways-to-maximize-your-recent-award
1.8.2019 - Best Practices for Showcasing Patients' Results
https://www.karenzupko.com/best-practices-for-showcasing-patients-results/
11.1.18 - 5 Blogging Tips for Aesthetics Practices
https://www.turbomedicalmarketing.com/5-blogging-tips-for-aesthetic-practices/
3.16.19 - 4 Elements of an Optimized Blog Template - https://blog.hubspot.com/customers/4-elements-optimized-blog-template
Free Resources:
Keyword Tool: https://neilpatel.com/ubersuggest/
Image Resizer: https://promo.com/tools/image-resizer/
Keyword Tool: https://answerthepublic.com/
Keyword Generator: https://lsigraph.com/
SEO Tool: https://ahrefs.com/
Find duplicate content, broken links, and more: https://www.siteliner.com/
Competitor Keyword Research Tool: https://www.spyfu.com/
Inbound Marketing Resource: https://www.hubspot.com/inbound-marketing
Test your landing page’s effectiveness: https://unbounce.com/landing-page-analyzer/
Online Photo Editor: https://www.picmonkey.com/
Design product to help create beautiful posts: www.canva.com
Create online charts and graphs: https://infogr.am
Provides analytics on your Instagram efforts: www.iconosquare.com
Assists in engaging customers that are Social Media savvy: www.WooBox.com
Digital Marketing Webinars: https://advicemedia.com/resources/webinars/
20 Cosmetic Patient Attraction Strategies for 2020: https://www.catherinemaley.com/free-stuff/
FFAS Webinars: https://www.ffasurg.org/webinar-wednesday/
Paid Resources:
SEO Software and Data: https://moz.com
All-in-One Marketing Toolkit: https://www.semrush.com
Photo Editing & Management: www.adobe.com/products/photoshop-lightroom.html
Marketing Platform - https://www.hubspot.com/pricing/marketing
Online Digital Market Place for Service Providers - https://upcity.com/
Tools to Check Your Site:
Google Pagespeed Insights: https://developers.google.com/speed/pagespeed/insights/
Google Search Console: https://search.google.com/search-console/about
Think with Google: https://testmysite.thinkwithgoogle.com/
Mobile-Friendly Test: https://search.google.com/test/mobile-friendly
Business Development:
1.9.2019 - This year, master best practices—then break them -https://sproutsocial.com/adapt/master-best-practices-then-break-them/
7.29.19 - Money is Calling - Invest in Your First Impression - https://mdinternetmarketing.com/cosmetic-surgery-blog/f/money-is-calling---answer-the-phone-correctly
3.6.2019 - How to Use a Winner's Mindset to Become a Champion in the Workplace https://blog.hubspot.com/marketing/how-to-use-winning-mindset-performance-psychology
1.18.19 - How to Run a SWOT Analysis on Your 2019 Goals - https://blog.hubspot.com/customers/how-to-run-a-swot-analysis-on-your-goals
4.16.20 - How to Manage Your Entire Marketing Budget - https://blog.hubspot.com/marketing/how-to-manage-marketing-budget-free-budget-templates
3.20.18 – Improving Patient Conversion Through Before-and-After Photos - https://www.rosemontmedia.com/surgeons-blog/improving-patient-conversion-through-before-and-after-photos/
The 5 Plastic Surgery Marketing Strategies Your Practice Must Be Doing - https://www.surgeonsadvisor.com/blog/the-5-plastic-surgery-marketing-strategies-your-practice-must-be-doing
Successful Client Retention through Education: Five Hacks That Every Aesthetic Clinic Can Replicate - https://rxphoto.com/news/successful-client-retention-through-education-five-hacks-that-every-aesthetic-clinic-can-replicate/
Top Ways to Attract More Patients to Your Practice in 2020 - https://www.catherinemaley.com/top-ways-to-attract-more-plastic-surgery-patients-in-2020/
Video:
4.24.20 - Why Video Marketing Should Be Required in 2020 - https://mdinternetmarketing.com/cosmetic-surgery-blog/f/why-video-marketing-should-be-required-in-2020
7.12.19 - Give Your Marketing Videos Maximum Reach With This Distribution Checklist - https://blog.hubspot.com/marketing/video-distribution-checklist
1.9.19 -18 Best Free Video Editing Software for Marketers - https://buffer.com/library/video-editing-software
11.30.18 -How to Create Engaging Short Videos for Social Media - https://buffer.com/library/social-media-videos
Reputation and Reviews:
How to Respond to a Negative Online Reviews - https://broadly.com/blog/how-to-respond-to-negative-reviews/
How to protect, repair, and optimize your company's reputation - https://content.myemma.com/blog/how-to-protect-repair-and-optimize-your-companys-reputation
3.12.20 - 5 Real Strategies for Acquiring More 5-Star Reviews - https://mdinternetmarketing.com/cosmetic-surgery-blog/f/5-real-strategies-for-acquiring-more-5-star-reviews
1.28.20 - 10 reasons your customers’ online reviews are the secret to growing your business - https://birdeye.com/blog/how-customer-reviews-increase-revenue/
3.22.20 - How to Get Google Reviews From Your Customers - https://birdeye.com/blog/how-to-get-google-review-from-your-customers/
3.13.20 - A Med Spa Owner's Guide to Yelp and Bad Reviews - https://medaestheticsgroup.com/yelp-and-your-med-spa/
12.9.19 – 8 Online Reputation Management Trends to Follow in 2020 - https://www.mentionlytics.com/blog/8-online-reputation-management-trends-2020/
Pay-Per-Click:
10.12.2018 - Landing Pages For Aesthetics Practices - https://www.dermpro.com/blog/landing-pages-for-aesthetics-practices/
9.30.2018 - Calculating Google Ads ROI - https://www.turbomedicalmarketing.com/calculating-google-ads-roi/
9.5.2018 - From Click to Conversion: How to Optimize Custom Pages - https://www.rosemontmedia.com/surgeons-blog/from-click-to-conversion-how-to-optimize-custom-pages/
11 Paid Search Tactics - https://explore.invoca.com/11-paid-search-tactics
Front Office Training:
Front Office Training – 7 Steps To A Positive First Impression
Top Phone Skill Tips To Grow Your Med Spa
Mystery Shop Medical Practice: https://youtu.be/sUZgwieQUVE
Building An Effective Phone Plan: https://youtu.be/3LZMBzgJ7oQ
Building Rapport: https://youtu.be/1SmftTzKJcg
Yellow Telescope Wants to Turn Your Front Desk Staff into Superheroes: https://insightscenter.realself.com/yellowtelescope-wants-to-turn-your-front-desk-staff-into-superheroes/
Industry Resources
American Med Spa Association - https://www.americanmedspa.org/store/ListProducts.aspx (many are free)
Beautiful Forever University - https://www.beautifulforever.com/bfu/
Crystal Clear Digital Marketing - https://crystalcleardigitalmarketing.com/true-to-form-podcast/
Projected Growth Consulting - https://projectedgrowthconsulting.com/resources/
Etna Interactive - https://www.etnainteractive.com/diy-marketing-for-cosmetic-practices/
Advice Media - https://advicemedia.com/resources/
Yellow Telescope - https://www.youtube.com/c/Yellowtelescope/videos
Aesthetic Surgery Marketing Blog
Each month MD Internet Marketing creates a blog to help cosmetic surgery practices better understated how to maximize their practices potential.