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In the competitive landscape of plastic surgery, successful practices understand the importance of aligning marketing efforts with sales strategies to drive conversions and achieve sustainable growth. By fostering collaboration between marketing and sales teams, aesthetic surgery practices can maximize their impact, attract more qualified leads, and ultimately increase conversion rates. As a former practice administrator […]

In today’s digital landscape, online reviews hold immense influence, and Google stands tall as the gatekeeper of consumer opinion. With a staggering 86% of the search engine market share and hosting an impressive 73% of all online business reviews, Google reviews aren’t just a luxury—they’re a necessity for plastic surgery practices looking to thrive in […]

Every plastic surgery practice that wants to compete at a high level needs to work with a top marketing agency to maximize their potential. Marketing agencies can boost your ROI and improve your business campaigns to yield better results. As these agencies look to implement new marketing strategies to grow your business, a few actions […]

In the plastic surgery industry, patient reviews have become the cornerstone for shaping public perception and influencing potential patients’ decisions. However, as crucial as these reviews are, they come with their own set of complexities and biases. For aesthetic practices, there are five key points that plastic surgeons need to keep in mind to make […]

Social proof is the secret sauce to marketing your aesthetic practice. From ratings and reviews to user-generated content (UGC) and before and after photos, we’re breaking down how the best aesthetic marketing is done through social proof. What is Social Proof in aesthetic marketing? Introduced by psychologist Robert Cialdini in 1984, social proof is a […]

While most marketing strategies focus on getting new clients into the practice, they miss one of the most effective ways to grow your bottom line which is implementing dedicated strategies to retain and nurture current clients. While retention marketing might seem like a trendy term, it holds paramount significance for the growth and longevity of […]

Surgeons and practice owners frequently find themselves at a crossroads when deciding whether to manage various aspects of their medical practice in-house or to delegate tasks to external vendors. The decision to run aspects of a medical practice in-house or to outsource is multi-faceted and goes beyond cost considerations. While cost is undoubtedly a pivotal […]

We don’t need to tell you that everyone checks reviews these days — whether they’re looking for a plastic surgeon or an electrician. For this reason, reviews can influence your potential patients through social proof while also dramatically affecting your bottom line. In fact, a Harvard study found that a 1-star increase in review score […]

In the fiercely competitive online landscape, converting website visitors into patients is a top priority for most plastic surgery practices. To maximize conversion opportunities, it’s essential to provide seamless, personalized, and convenient user experiences. One powerful tool that can significantly enhance your website’s conversion rate is 24/7 managed live chat. Having live chat on your […]

In the world of investments, asset allocation is a fundamental decision that all investors and business owners must make. It involves determining how to allocate their resources to different investment avenues, taking into account factors such as expected returns, potential volatility, and risk appetite. Similarly, when it comes to marketing strategies, the power of diversification […]