Most plastic surgeons are still playing checkers in a chess game. They’re given vanity metrics—likes, followers, impressions, in the hope the algorithm will deliver the right audience. Meanwhile, the real game (new consultations, booked surgeries, and repeat patients) is slipping away. Here’s the blunt truth: most marketing agencies live entirely in the digital world. They’ve […]
In today’s fast-paced, on-demand world, two-way texting has evolved from a nice-to-have feature into a non-negotiable standard for aesthetic practices. Patients no longer want to wait on hold, leave voicemails, or send emails that go unanswered for hours (or worse, days). They expect instant, convenient communication—and they expect it on their terms. Real-time texting meets
The Benefits of Text Messaging in 2025 & Beyond Read More »
The aesthetics industry is moving faster than ever, and in 2025, plastic surgeons are turning to artificial intelligence (AI) not as a novelty, but as a necessity. From enhancing patient engagement to automating back-end tasks and optimizing marketing campaigns, AI has become a powerful tool to drive efficiency, improve results, and scale growth in competitive
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In the highly competitive world of aesthetic medicine, it’s impossible to deny the importance of customer loyalty and the lifetime value of each client. As a plastic surgery marketing agency focused on conversion rate optimization and marketing technology, we at MD Internet Marketing know that building lasting relationships with patients doesn’t just increase revenue—it creates
In today’s digital-first world, potential clients expect quick and convenient ways to connect with your aesthetic practice. While a professional website serves as the cornerstone of your online presence, integrating human-powered live chat can transform it into a powerful tool for client engagement, lead generation, and improved user experience. By using real people to engage
Why Live Chat Can Improve Your Aesthetic Practice Website Read More »
For many aesthetic plastic surgeons, the past few quarters have been challenging as they navigate a noticeable decline in patient inquiries. Reports from practices across the industry indicate a growing trend: potential patients are taking significantly longer to make buying decisions. This shift highlights a critical need for a solid follow-up process—an area where many
The Key to Converting Potential Patients: Building a Strong Follow-Up Process Read More »
In the fast-paced world of plastic surgery marketing, effective resource allocation is essential for achieving optimal results and positioning your practice in front of the competition. From personnel to time and budget, every resource must be utilized strategically to ensure operational excellence and drive business success. As a former Practice Administrator for an 8 figure
Mastering Resource Allocation in Plastic Surgery Marketing Read More »
In the competitive landscape of plastic surgery, successful practices understand the importance of aligning marketing efforts with sales strategies to drive conversions and achieve sustainable growth. By fostering collaboration between marketing and sales teams, aesthetic surgery practices can maximize their impact, attract more qualified leads, and ultimately increase conversion rates. As a former practice administrator
Plastic Surgery Marketing and Sales: A Unified Approach to Boost Conversion Rates Read More »
In the world of aesthetics, establishing a high-performing team is paramount to achieving success. Without the right individuals working together, with a common mindset, your practice will never truly reach its full potential. Each member of the team, whether they’re a full-time nurse or the friendly voice answering the phone, plays a crucial role in
6 Steps to Developing & Keeping a High Performance Aesthetics Team Read More »
If you’re in the aesthetics industry or any sector of the medical industry, you have probably heard the name Karen Zupko. Karen Zupko is an internationally recognized thought leader and speaker on the challenges of running your medical business. She addresses the entire organizational system, including strategic marketing, business development, operational planning, staff education, online
Before MD Internet Marketing with Industry Expert Karen Zupko Read More »
