What Google’s AI Revolution Means for Plastic Surgeons and Aesthetic Practices
The Future of Patient Acquisition Is Changing Faster Than Most Practices Realize
Google recently unveiled major updates at both Google I/O and Google Marketing Live, and the implications for plastic surgeons are significant.
For years, aesthetic practices have relied on a fairly predictable formula:
- Rank well on Google
- Run paid search campaigns
- Generate reviews
- Drive traffic to your website
- Convert visitors into consultations
While those fundamentals still matter to aesthetics plastic surgeons, Google is rapidly transforming how patients discover, research, and choose providers.
Artificial Intelligence is becoming a NEW layer between patients and your practice.
