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You may find some of 2020’s reputation management statistics surprising. More than 90% of consumers report that their buying decisions, including their choices in healthcare, are swayed by online reviews and over 87% admit they comparison-shop ratings before setting an appointment with a medical professional. What you should take-away from these stats is simple: the […]

The Business of Plastic Surgery: Navigating a Successful Career 2nd Edition was released in September of last year. A follow-up to the bestselling 2010 edition, this revised edition includes a plethora of new information and updated data. MD Internet Marketing has had the pleasure of working with both amazing authors, Joshua M. Korman, MD, FACS, […]

As the year comes to an end, now is a great time to review what has been successful for your practice and what did not work so well. That way, before going into 2020, you know where to direct your focus and your resources. Remember, things can change swiftly in the aesthetics industry. To stay […]

Google provides some of the most valuable tools available to help grow your practice and we highly recommend you take the time to learn about what products and programs the top practices in the country are using to grow their medical practices. Google is impacting most of the small and large business at this time […]

Whether your aesthetic practice is the oldest in the city, or you have just opened your cosmetic surgery office, an online presence is vital to adding new patients and growing your practice. Social media is an innovative marketing tool that spreads your brand’s message and keeps your practice in front of both potential and current […]

The idea of reputation management may bring to mind the unwanted task of addressing bad press or messy online reviews. However, reputation marketing is so much more. The idea is to proactively build your reputation through the acquisition of an increasing number of positive reviews. In our digital age, established patients have a massive influence […]

Body contouring techniques are among today’s hottest aesthetic procedures, both surgical and noninvasive. Staying on top of the newest and most effective body contouring procedures is a must for many cosmetic surgery practices. However, this also means a lot of competition from your plastic surgery peers, general practitioners, local gyms, and even surrounding weight loss […]

Did you know that turn over at the front office will most likely lead to a decrease in phone leads? The way each phone call is handled can have a major impact on the practices’ revenue and the overall success of the practice. It’s important to put in the time and necessary effort to continuously […]

It does not matter if your practice offers innovative and cutting-edge procedures, is staffed with the most highly trained team members, and your surgical suite is one of the area’s most technologically advanced , without an amazing online reputation new patients will not consider your practice when searching for their aesthetic needs. The chance to […]

A well-planned and well-executed event can bring in a substantial profit for your practice, build long-term relationships with clients, and help focus the team on a specific treatment or service. However, a successful event cannot just be thrown together last minute. Hosting a successful and worthwhile event takes careful planning, time and effort. But if […]