Partnering with a Social Media Expert in 2019
Using expert coaching like MD Internet Marketing can help optimize your social media marketing strategy and leverage your time by helping you accelerate the growth of your business in a seamless way, while always being true to brand identity. When selecting a marketing agency or consultant to help you practice with social media, we would […]
Understanding the Plastic Surgery Sales Funnel
Understanding and improving your sales pipeline is a vital piece of the marketing strategy. While the concept may sound complicated, breaking the sales funnel into smaller steps makes the process easier to navigate. A sales funnel is made up of individual segments, each representing the various stages a prospective patient will cycle through as they […]
Video: A Must-Have for Your Practice’s Marketing Strategy
Video content is an authoritative way to show potential patients how your cosmetic surgery practice is different from your local competition. Uploaded on YouTube, your website, and other social media outlets, short videos are an excellent way to enhance the user experience. This content helps effectively show your expertise to a wide audience, especially those […]
How to Use Inbound Marketing for Plastic Surgeons
What is inbound marketing? It is the purposeful content created by your practice, waiting to be found by consumers and thus establishing a meaningful and profitable connection with your office. While outbound marketing is made up of direct advertising, inbound marketing is a broader mindset and methodology used to draw in customers through various avenues […]
Five Things to Look for When Hiring a Practice Consultant
The notion that one strategy will work for any and every aesthetic practice is nonsensical. Each practice is unique, with different goals and needs. For example, while some doctors want to operate every day, others feel comfortable hiring an associate and working only two to three days a week. Some cosmetic surgery offices have an […]
So, Your Aesthetic Practice Got a Bad Review. Now What?
A single, bad review can be your worst nightmare. You’ve worked hard to establish a plastic surgery practice around your good bedside manner and patient care, but one day, POOF! Your hard-earned reputation is tarnished by a grumpy person having a bad day. Customer reviews can positively or negatively influence your Google search ranking, which […]
Your Aesthetic Practice Needs a Marketing Budget
The idea of creating a marketing budget may seem overwhelming. In fact, many cosmetic and plastic surgery practices fail to see the need to create a clear and well-thought-out budget. This jagged piece of the marketing puzzle involves deciding how much you will spend on advertising, when you will spend it, and where to channel […]
How to Introduce a New Service or Technology to Your Practice
Every cosmetic surgery practice has gone through the challenging experience of bringing aboard a new service. Often, this process does not go as smoothly as the sales representative made it sound during their initial pitch. Getting the marketing campaign started, well before the technology arrives, is a good way to ease this transition. Marketing a […]
6 Ways to Improve Your Local SEO Ranking
Every cosmetic surgery practice knows that their search engine optimization (SEO) ranking is vital for acquiring new patients. However, keep in mind that it is normally the local patients that schedule an appointment after a Google search, not those from the other side of the country. Therefore, ranking under the general search term ‘breast implants” […]
Is it Time to Upgrade Your Marketing Program?
No matter how successful you may find your current marketing program, there is always room for improvement. Fortunately, in our digital era, there are many new innovative methods – as well as thousands of marketing companies – available to help you achieve your marketing goals. Whether you are opening a brand new cosmetic surgery practice, […]