Competition continues to increase in the Medical Aesthetics industry, and challenges seem to arise from every corner. The need for developing a sound marketing strategy is not something to contemplate but a requirement to be successful. Before you start creating your marketing strategy to grow your practice, the first thing you want to do is […]
How To Develop A Robust Marketing Plan for 2023 Read More »
Does your cosmetic surgery practice have a yearly marketing budget based on projected revenue? We have helped dozens of plastic surgeons create or update marketing budgets to help guide the overall marketing plan. The marketing budget is a critical aspect to your marketing plan and should be set annually based on expected revenues and evaluated
How to Create a Marketing Budget Read More »
Now that 2022 is off and running, it’s time to start implementing the strategic plans needed to reach your practice goals. For those practices that have yet to set their 2022 goals, we at MD Internet Marketing encourage you to review your 2021 metrics and set your expectations for growth and success before the end
5 Reasons to Double Down on Digital Marketing Read More »
What’s one of the biggest reasons for leveraging email marketing in your aesthetic practice? It’s the most cost-effective form for marketing your practice in your armamentarium. Research has shown that email marketing has one of the best returns on investment of any marketing method. Sending weekly or monthly newsletters is a great way to keep
The 5 Keys To a Successful Email Marketing Campaign Read More »
Every type of business is impacted by the simple economics of supply and demand, including the aesthetics industry. Summer bodies are made in the winter, so usually, summertime and the back-to-school rush can be a headwind to plastic surgeons. But, just because it tends to be slower during these times does not mean you or
How to Market Your Practice During the Soft Season Read More »
First, let’s start with what is Cooperative (co-op) Advertising? It’s when a manufacturer of a brand or product pays for a portion or all of an advertisement that includes both the vendor brand and your practice’s brand. Co-op advertising can range from tv ads, magazines, billboards, pay-per-click, websites, social media and anything else the vendor
How to Use Co-Op Dollars to Maximize Your Marketing Budget Read More »
For most, if not all practices the most viewed section of their website is the before and after photo gallery. Your patients’ results are an important tool in your marketing armamentarium that needs to be leveraged in order to drive real practice growth. As your practice grows and evolves, your photo gallery is a visual
5 Ways To Improve Your Before and After Photo Gallery Read More »
As your plastic surgery practice’s marketing plan continues to evolve over the years, one constant is the ongoing process of creating new content. You might think blogs are nothing special because everyone has one, but blogging can be a valuable aspect of your online marketing plan. It is a provenly effective way to build brand
Why Having a Blog On Your Plastic Surgery Website Is Essential Read More »
The customer experience is one of the most valuable aspects of most companies. From the moment a prospective patient calls your practice to them leaving a 5-star review, every touchpoint is an opportunity to show how impressively your business is run. Customers are looking for great experiences and quality results and this starts with the
Make Sure Your Practice Focuses on These 3 Marketing Components Read More »
It has been a challenging year, to say the least, but luckily the aesthetic industry has seen strong demand throughout most of the year! The biggest takeaway we have from this year is that being adaptive is critical to sustaining and growing a medical practice. Seeing where and when to pivot enabled us to help
6 Consumer Trends That Will Drive Practice Growth Next Year Read More »
