Blog

As 2021 draws to a close, it’s time to reflect on what worked well for your aesthetic practice this year, as well as, what did not work and needs to change as we head into 2022. The aesthetic industry has seen strong demand over the past 18 months and we believe that trend will continue. […]

What’s one of the biggest reasons for leveraging email marketing in your aesthetic practice? It’s the most cost-effective form for marketing your practice in your armamentarium. Research has shown that email marketing has one of the best returns on investment of any marketing method. Sending weekly or monthly newsletters is a great way to keep […]

As the former Practice Administrator for a multi-7-figure plastic surgery practice, answering the phone was a daily conversation and a critical component to the success of the practice. As competition continues to increase in the aesthetic industry, how your team is answering the phone and what they are saying can dramatically influence your entire practice. […]

What is the relationship between content marketing and social media? Social media marketing is not just about having an Instagram profile. It is about educating, entertaining, and engaging with your individual audience. You can answer questions about popular procedures, share a patient’s journey or provide behind the scenes on your life and practice. Social media […]

Every type of business is impacted by the simple economics of supply and demand, including the aesthetics industry. Summer bodies are made in the winter, so usually, summertime and the back-to-school rush can be a headwind to plastic surgeons. But, just because it tends to be slower during these times does not mean you or […]

First, let’s start with what is Cooperative (co-op) Advertising? It’s when a manufacturer of a brand or product pays for a portion or all of an advertisement that includes both the vendor brand and your practice’s brand. Co-op advertising can range from tv ads, magazines, billboards, pay-per-click, websites, social media and anything else the vendor […]

For most, if not all practices the most viewed section of their website is the before and after photo gallery. Your patients’ results are an important tool in your marketing armamentarium that needs to be leveraged in order to drive real practice growth. As your practice grows and evolves, your photo gallery is a visual […]

Plastic surgeons are an interesting group. They are some of the most driven and creative people in the world combining art, science and business on a daily basis. With many of them being “Super Type A” personalities it’s no wonder why so many plastic surgeons struggle with running their practice while maintaining a sense of […]

As your plastic surgery practice’s marketing plan continues to evolve over the years, one constant is the ongoing process of creating new content. You might think blogs are nothing special because everyone has one, but blogging can be a valuable aspect of your online marketing plan. It is a provenly effective way to build brand […]

Your patient’s experience should be the key focus of your practice! When your patient has an overall great experience, they will be loyal, get more treatments, and tell their friends and family about your practice. The truth is even if someone loves your work, one bad experience could lead to a negative outcome such as […]