Five Ways to Keep Your Patients Coming Back
Most cosmetic surgery practices focus their marketing dollars on attracting new patients. These new client leads are the focus of the marketing spend and are usually under a lot of scrutiny to produce results. When you’re just starting your practice, you will only have new business, but as you progress in your career some of […]
How to Use Instagram to Grow Your Aesthetic Practice
No doubt your plastic surgery practice wants to stay on top of its social media game, however consistently generating quality content on multiple social platforms can be extremely challenging. Instead of continuing to throw away time and effort on less-than-spectacular posts, MD Internet Marketing has provided some real strategies to help you refocus your practice’s […]
The Top Ten Marketing Must Haves
Developing a marketing plan does not have to be as difficult as it may appear. Even so, many cosmetic surgery practices feel immediately overwhelmed at the thought of creating a written plan that they can put into action. The best way to make the process manageable is to break it down into smaller pieces. MD […]
Partnering with a Social Media Expert in 2019
Using expert coaching like MD Internet Marketing can help optimize your social media marketing strategy and leverage your time by helping you accelerate the growth of your business in a seamless way, while always being true to brand identity. When selecting a marketing agency or consultant to help you practice with social media, we would […]
Understanding the Plastic Surgery Sales Funnel
Understanding and improving your sales pipeline is a vital piece of the marketing strategy. While the concept may sound complicated, breaking the sales funnel into smaller steps makes the process easier to navigate. A sales funnel is made up of individual segments, each representing the various stages a prospective patient will cycle through as they […]
Video: A Must-Have for Your Practice’s Marketing Strategy
Video content is an authoritative way to show potential patients how your cosmetic surgery practice is different from your local competition. Uploaded on YouTube, your website, and other social media outlets, short videos are an excellent way to enhance the user experience. This content helps effectively show your expertise to a wide audience, especially those […]
How to Use Inbound Marketing for Plastic Surgeons
What is inbound marketing? It is the purposeful content created by your practice, waiting to be found by consumers and thus establishing a meaningful and profitable connection with your office. While outbound marketing is made up of direct advertising, inbound marketing is a broader mindset and methodology used to draw in customers through various avenues […]
Five Things to Look for When Hiring a Practice Consultant
The notion that one strategy will work for any and every aesthetic practice is nonsensical. Each practice is unique, with different goals and needs. For example, while some doctors want to operate every day, others feel comfortable hiring an associate and working only two to three days a week. Some cosmetic surgery offices have an […]
So, Your Aesthetic Practice Got a Bad Review. Now What?
A single, bad review can be your worst nightmare. You’ve worked hard to establish a plastic surgery practice around your good bedside manner and patient care, but one day, POOF! Your hard-earned reputation is tarnished by a grumpy person having a bad day. Customer reviews can positively or negatively influence your Google search ranking, which […]
Your Aesthetic Practice Needs a Marketing Budget
The idea of creating a marketing budget may seem overwhelming. In fact, many cosmetic and plastic surgery practices fail to see the need to create a clear and well-thought-out budget. This jagged piece of the marketing puzzle involves deciding how much you will spend on advertising, when you will spend it, and where to channel […]